Email Marketing Manager – Ecommerce, Lifecycle

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🔥 2 hours ago

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Human

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

📣 Marketing

🛍️ eCommerce

🤝 B2B

Marketing • eCommerce • B2B

Human is a full-service growth marketing agency based in Irvine, CA that partners with emerging ecommerce and B2B brands. They provide end-to-end marketing services — strategy & analysis, marketing analytics, branding & creative, content production, web design and conversion optimization, paid media, SEO, content marketing, social media, email and SMS — and specialize in ecommerce growth, Shark Tank brand scaling, and building multi-channel, profit-focused growth systems (the Human Method).

📋 Description

• Support ecommerce clients across campaigns, flows, and lifecycle work. • Own high-quality email work from strategy through copy, buildout, QA, and optimization. • Understand what makes email perform: the customer journey, the offer, the timing, the segment, the copy, creative direction, and the reason the message exists in the first place.

🎯 Requirements

• Proven ecommerce email marketing experience with a portfolio of campaigns and flows across multiple brands or verticals • Ability to write compelling, on-brand email copy independently — subject lines, body, CTAs, and preview text — without relying on a separate copywriter for every send • Deep working knowledge of Klaviyo, including flow architecture, conditional splits, trigger logic, and campaign management • Strategic thinking around email calendar planning: translating promotions, product launches, and business goals into a clear, prioritized send schedule • Strong understanding of audience segmentation — building and maintaining segments based on behavior, purchase history, engagement, and lifecycle stage • Familiarity with deliverability best practices, list hygiene, suppression logic, and sunset flows • Experience with A/B testing across subject lines, send times, content, and offers, with the ability to interpret results and act on them • Proficiency in email performance reporting — open rate, click rate, revenue per recipient, placed order rate, unsubscribe rate — and the ability to identify what the numbers mean and what to do next • Sharp editorial eye for weak email work: vague offers, poor visual hierarchy, generic copy, illogical audience rules, or broken flow logic • Attention to detail across every send: QA checklists, mobile rendering, link testing, audience confirmation, and send time accuracy • Understanding of email as both a direct revenue channel and a brand-building touchpoint — and the ability to balance both in every send • AI fluency is required. We want someone who uses AI to move faster and think better — for ideas, angles, testing, drafts, analysis, and refinement. • But the final work still needs taste, judgment, and craft. We are not looking for generic AI output or lightly edited slop. We’re looking for someone who knows how to use AI appropriately, then edit, shape, and improve the work until it is actually good.