CRM Lead

Job not on LinkedIn

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $126.3k - $173.7k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

⚕️ Healthcare Insurance

Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Define go-to-market strategy for CenterWell onboarding, retention and engagement journeys • Architect integrated, multi-channel engagement strategies across email, direct mail, SMS, app, web, and assisted channels • Establish and lead a strategic learning agenda by developing hypotheses, designing experiments, and translating performance insights into optimization opportunities • Drive strategic planning within agile pod structures • Partner with product, analytics, and channel leaders to define and embed advanced personalization strategies

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field or 4+ years of relevant experience • 5+ years of experience in lifecycle, retention, or customer engagement marketing • 2+ years of experience leading agile teams or cross-functional pods • Strong understanding of omni-channel marketing and journey orchestration • Experience with marketing automation platforms and CRM tools • Excellent facilitation, prioritization, and problem-solving skills

🏖️ Benefits

• Medical, dental and vision benefits • 401(k) retirement savings plan • Paid time off, company and personal holidays • Volunteer time off • Paid parental and caregiver leave • Short-term and long-term disability • Life insurance • Other opportunities