Principal – Medicaid Product Marketing

Job not on LinkedIn

🔥 12 minutes ago

🇺🇸 United States – Remote

💵 $138.9k - $191k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

⚕️ Healthcare Insurance

Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• drive product marketing strategy across lines of business and member segments. • Lead the development of integrated marketing strategies for Medicaid and Healthy Horizons, aligned with business goals and regulatory requirements. • Partner with Product, Brand, Compliance, and Market teams to ensure culturally relevant and compliant messaging. • Oversee campaign planning, creative development, and performance tracking. • Serve as a subject matter expert on Medicaid audiences, market dynamics, and communication best practices. • Guide cross-functional teams in executing high-impact, community-focused marketing initiatives.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or related field. • 10+ years of experience in healthcare marketing, with a focus on Medicaid or government programs. • Deep understanding of Medicaid regulations, member engagement strategies, and culturally competent communications. • Proven leadership in cross-functional collaboration and campaign development. • Experience collaborating with cross-functional teams including Product, Compliance, Legal, and marketing creative. • Strong strategic thinking and analytical skills, with the ability to translate complex policy and market dynamics into actionable marketing strategies. • Excellent communication and leadership skills, with experience presenting to senior stakeholders and external partners.

🏖️ Benefits

• medical, dental and vision benefits • 401(k) retirement savings plan • time off (including paid time off, company and personal holidays, paid parental and caregiver leave) • short-term and long-term disability • life insurance and many other opportunities