Head of Marketing, CMO

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Humand

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 Seed on 2023-07

HR Tech • SaaS • B2B

Humand is a remote-first HR technology company and SaaS platform that helps organizations build digital employee communities to boost engagement, recognition, internal communication, and productivity. The company provides a Connect platform and related HR tools aimed at empowering employees, improving workplace happiness, and streamlining people processes for companies across geographies.

📋 Description

• Own marketing’s contribution to pipeline and MRR across LATAM, Brazil, EMEA, and North America • Define and direct the multi-touch attribution model using the existing data warehouse and HubSpot infrastructure • Redefine full-funnel measurement and establish measurement for PR, brand, and offline marketing • Own board and investor reporting, including metrics, cadence, causes, levers, and timelines • Own global marketing strategy and regional plans across four regions and 50+ countries • Build the projection model connecting investment, demos, conversion rates, sales cycle, revenue, and Sales headcount needs • Own global budget allocation across paid media, brand, content, events, and partnerships • Lead, coach, and develop the 58-person marketing organization across 11 sub-areas • Design the next organizational layer and mature the global-specialist/regional-team matrix model • Build OKR and KPI systems down to the individual level • Define levels, salary bands, career paths, and specialist growth tracks • Set criteria for AI adoption and redesign processes and roles around AI • Partner with Sales on lead quality, SLAs, handoff, enablement, and qualified-opportunity definitions • Work with Finance on budget, forecasting, and CAC/LTV discipline • Set positioning and product marketing strategy with Product and the CTO

🎯 Requirements

• Many years in B2B SaaS marketing, leading a marketing organization of 40+ people across multiple regions • Experience leading a multi-vertical marketing organization spanning Growth, Paid Media, Product Marketing, Data & Analytics, Design, Multimedia, Web, Brand & Content, and PR • Proven experience operating in HISPAM, Brazil, EMEA, and North America, including expansion into at least one region from outside it • Proven experience directing a multi-touch attribution model in B2B SaaS • Experience building a financial projection model connecting investment to demos, pipeline, revenue, and Sales headcount • Experience running board and investor reporting for marketing • Experience designing and running a matrix marketing organization with global specialists and regional teams • Proven experience building OKRs, KPI systems, level frameworks, salary bands, and career tracks • Demonstrated ability to identify and develop leaders • AI-first mindset at the process level; experience restructuring workflows, roles, or teams around AI is mandatory • Record of professionalizing a marketing operation through processes, documentation, reporting cadence, and decision-making rituals • Deep fluency in HubSpot, BI/data warehouse environments, GA4, Google Ads, LinkedIn Ads, and Meta Ads • Fluent written and spoken English, plus Spanish and/or Portuguese • Nice to have: experience scaling into APAC • Nice to have: experience in HR tech or selling to HR/People/Internal Communications buyers • Nice to have: experience with PLG or hybrid PLG and sales-led motions

🏖️ Benefits

• Remote-first work • Global team across LATAM, Brazil, Europe, and North America • Direct reporting line to the CEO • Seat at the leadership table • Ownership of the revenue number • Team, budget, and data infrastructure already in place