Digital Marketing, Lead Specialist

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3 days ago

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Hunt St

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Recruitment • HR Tech • B2B

Hunt St is an Australia-based recruiting firm founded by brothers Shaun and Eliot with the aim of helping small and medium-sized enterprises (SMEs) hire top offshore talent directly, avoiding the high costs associated with traditional outsourcing agencies. The company offers a unique one-time finder's fee model, enabling clients to save significantly on recruitment costs. They provide comprehensive services including job postings, candidate screenings, interviews, and legal support for compliant remote hiring. Hunt St specializes in sourcing talent from countries like the Philippines, Nepal, Indonesia, and India, offering a transparent and ethical hiring process that allows businesses to provide fairer compensation to employees while ensuring stringent security and compliance measures are met.

2 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

📋 Description

• Own the digital marketing engine for the client turning content, creative assets, thought leadership, video edits, and strategy into landing pages, nurture sequences, email campaigns, website updates, social distribution, SEO-optimized content, and consistent high-quality MQL flow. • Increase brand exposure, grow our online community, and generate more leads across all channels — especially through LinkedIn and speaking engagement funnels. • Responsible for HubSpot operations, lead generation, funnel execution, and content publishing. • Ensure everything we create is published, automated, tracked, and driving measurable pipeline impact. • Build and manage workflows, automations, forms, segments, and lead scoring. • Create and optimize landing pages, email campaigns, newsletters, and nurture journeys (downloads, events, speaking gigs, programs). • Maintain CRM hygiene and ensure accurate data, tagging, and segmentation. • Track campaign performance and continuously improve conversion rates (OR, CTR, CPL, MQL quality). • Drive high-quality MQL flow across inbound channels (landing pages, content funnels, events, downloads). • Build nurture journeys for eBooks, speaking events, workshops, and lead magnets. • Create post-speaking and post-event follow-up sequences. • Research leads using LinkedIn/Sales Navigator and score ICP fit. • Import and score leads from Predictive Index (Salesforce) and enrich for BDM. • Grow Alicia’s LinkedIn community strategically to increase visibility and lead flow. • Optimize funnel steps to improve MQL → SQL conversion and speed. • Manage and update the WordPress website (pages, blogs, case studies, testimonials). • Publish content using assets from the designer and video editor. • Optimize all pages for SEO (structure, meta, headers, links, keywords). • Maintain mobile-friendly, high-quality UX across all pages and landing pages. • Publish new content such as resources, speaker pages, events, and thought leadership. • Ensure all content increases site traffic, session duration, and conversions. • Plan and publish a strategic monthly content calendar across LinkedIn, Instagram, YouTube, TikTok. • Write short, brand-aligned captions that drive reach, engagement, and community growth. • Repurpose Predictive Index content into Red Wolf branded formats. • Publish all video + design assets with strong CTA and lead focus. • Engage with the community and ensure brand consistency across channels. • Track engagement, growth, reach, impressions, and lead-generating posts. • Build monthly dashboards across HubSpot, website, email, and social. • Identify insights and provide 2–3 performance recommendations each month. • Report on MQL volume, lead quality, campaign performance, landing page conversions, and SEO metrics.

🎯 Requirements

• 5+ years in digital marketing execution • Advanced HubSpot skills (automations, workflows, landing pages, reporting) • Strong WordPress experience (content updates, page builds, UX basics) • Strong SEO understanding and experience publishing SEO content • Strong short-form copywriting/editing • Experience managing lead generation funnels • Strong attention to detail and data accuracy • Confident with CRM hygiene, segmentation, attribution, analytics • Comfortable in a fast-moving, multi-project environment • Proven track record of increasing leads and improving funnel health • Experience managing event funnels (webinars, speaking gigs, CEO events) • Experience using LinkedIn Sales Navigator • Experience building speaker funnel nurtures • Canva (for quick edits/resizing) • Basic video trimming/captioning • See everything through a lead-generation and community-growth lens • Understand the commercial goal: MQL → SQL → revenue • Execute consistently with high quality • Think in funnels, not tasks • Maintain CRM discipline and marketing hygiene • Interpret strategy and turn it into distributed output