Sales and Marketing Director

🔥 21 minutes ago

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Hustler Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

📣 Marketing

☁️ SaaS

eCommerce • Marketing • SaaS

Hustler Marketing is an award-winning email marketing agency specializing in driving brand growth for eCommerce businesses. They offer comprehensive services, including email marketing, SMS marketing, and User-Generated Content (UGC) ads, focusing on improving key metrics like Click-through Rates, Open Rates, and Customer Lifetime Value. The agency prides itself on a data-driven approach, strategic email list growth, and a commitment to delivering high ROI for over 350 brands. Hustler Marketing is recognized for their innovative strategies, particularly in retention marketing, and for their adaptability to different email marketing platforms. They emphasize personalized service by assigning account managers to a maximum of three clients, ensuring focused attention and tailored strategies. The agency also explores ad buying and conversion rate optimization, ensuring a holistic approach to marketing that integrates customer acquisition with retention.

📋 Description

• Owning the entire sales and marketing funnel from lead generation through to signed contracts and new client acquisition • Developing and executing the company's overall sales and marketing strategy in alignment with business growth objectives • Auditing existing sales and marketing processes, identifying operational gaps, inefficiencies, and opportunities for improvement, and implementing effective solutions • Building predictable and scalable lead generation systems across multiple acquisition channels, including SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and other growth initiatives • Ensuring a consistent flow of qualified leads that supports the company's revenue targets • Improving sales performance by optimizing lead qualification, sales processes, pipeline management, and conversion rates • Personally leading strategic sales initiatives and key opportunities during the initial rebuild phase while remaining actively involved in high-value deals when required • Building, recruiting, developing, and leading high-performing Sales and Marketing teams as the departments continue to scale • Managing departmental budgets, hiring plans, resource allocation, and channel investment decisions to maximize return on investment • Establishing clear KPIs, performance metrics, and reporting systems across both Sales and Marketing functions • Monitoring pipeline health, lead generation performance, conversion rates, customer acquisition costs, revenue forecasting, and overall commercial performance • Presenting regular performance reports, strategic recommendations, and revenue forecasts to Company Leadership • Working closely with the Service Department to ensure alignment between client expectations, sales commitments, and service delivery • Collaborating with internal stakeholders to continuously improve client acquisition, onboarding, and long-term client success • Identifying new market opportunities, strategic partnerships, and innovative growth initiatives that contribute to the company's long-term expansion • Continuously researching industry trends, competitor activity, ecommerce developments, and emerging marketing strategies to maintain Hustler Marketing's competitive advantage • Developing scalable processes, documentation, and operational frameworks that improve departmental efficiency and long-term growth • Creating a culture of accountability, ownership, continuous improvement, and commercial excellence across both Sales and Marketing teams • Participating in leadership meetings and contributing to the overall strategic direction of the company • Supporting other departments with commercial insights and strategic initiatives whenever required • Directly reporting to Company Leadership

🎯 Requirements

• At least 5 years of experience leading Sales, Marketing, or Revenue functions with direct ownership of commercial results • Proven experience building, scaling, and leading high-performing Sales and Marketing teams • Demonstrated ability to personally drive revenue growth while also developing scalable commercial systems and processes • Significant experience working within a digital marketing agency or SaaS company serving ecommerce businesses (required) • Proven success generating qualified leads through multiple acquisition channels including SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives • Strong sales experience with a proven track record of personally closing new business and managing high-value sales opportunities • Excellent understanding of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting • Strong analytical skills with the ability to measure funnel performance, interpret commercial data, and make data-driven decisions • Experience managing departmental budgets, hiring, resource planning, and operational performance • Excellent leadership, coaching, and people management skills with the ability to build high-performing remote teams • Outstanding written and verbal communication skills in English • Strong organizational skills, accountability, responsiveness, and ability to consistently meet deadlines • Ability to work independently while collaborating effectively with cross-functional teams in a fully remote environment • Experience selling retention marketing services such as Email Marketing, SMS Marketing, or UGC services is a strong advantage • Familiarity with Klaviyo, ecommerce marketing technology, and the broader ecommerce ecosystem is highly desirable • Existing relationships or network within the ecommerce or DTC industry is considered a strong advantage • Must possess excellent strategic thinking, problem-solving, and decision-making abilities • Must be available and responsive during office hours (Mondays to Fridays between 3-6 PM BCN time) • Must consistently work 30-35 hours per week (approximately 140 hours per month) • Must have a stable internet connection and a laptop or desktop computer capable of attending virtual meetings • Must be open to receiving constructive feedback while also providing effective coaching and feedback to team members