Paid Media Specialist – Google Ads, Meta Ads

🔥 12 hours ago

🌐 Romania, North Macedonia, +4 more countries – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 22%

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Logo of Huzzle.com

Huzzle.com

51 - 200 employees

🎯 Recruiter

👥 HR Tech

☁️ SaaS

💰 $1.8M Pre Seed Round - Huzzle on 2024-04

Recruitment • HR Tech • SaaS

Huzzle. com is an AI-native hiring platform that connects companies with pre-vetted, remote talent—especially sales and go-to-market roles—through a streamlined sourcing, interviewing, hiring, and payroll workflow. The platform uses AI-driven candidate search and automated interviews (with expert review) to surface high-quality candidates quickly, then handles contracts, onboarding, and cross-border payroll and compliance so employers can hire globally in days. It also offers a candidate-facing experience that matches applicants to remote roles after a single 20-minute interview and provides a curated talent marketplace.

📋 Description

• Own the day-to-day management of Google Ads campaigns across multiple SME client accounts • Build, audit, restructure, and optimize Google Ads accounts from the ground up • Manage Search, Performance Max, and Display campaigns • Structure campaigns, including account architecture, keyword strategy, and match-type separation • Manage bidding strategies, budgets, and daily spend pacing • Build and verify conversion tracking from scratch using Google Tag Manager • Implement and troubleshoot call and lead conversion tracking • Build and manage Meta Ads campaigns, including Meta Pixel and Conversion API (CAPI) implementation • Monitor performance and flag underperforming accounts within 48 hours • Produce monthly written performance reports with commentary on changes, causes, and next steps • Lead client performance and review calls • Communicate campaign wins, challenges, and underperformance professionally • Provide weekly internal summaries covering spend, conversions, CPA, and account performance • Recommend landing page and conversion-rate improvements based on campaign data • Brief internal creative resources on required ad creative and video assets • Feed paid search insights into organic search and SEO targeting • Maintain accurate daily time records for internal billing • Work with GoHighLevel and Apollo where relevant

🎯 Requirements

• Proven hands-on experience managing Google Ads across multiple client accounts • Strong experience working with SMEs, local businesses, or smaller advertising budgets • Demonstrable experience personally executing campaigns—not simply overseeing or delegating execution • Hands-on experience with Google Search, Performance Max, and Display • Experience managing Meta Ads campaigns • Practical knowledge of Meta Pixel and Conversion API (CAPI) setup • Ability to build conversion tracking from scratch, including Google Tag Manager • Strong understanding of campaign structure, bidding strategies, budget pacing, CPA, conversion optimization, and attribution • Experience presenting campaign performance directly to clients • Confidence discussing underperformance and difficult results—not only campaign wins • Fluent spoken and written English with excellent client-facing communication skills • Highly self-directed and capable of identifying problems and restructuring accounts without constant instruction • Strong reporting discipline and ability to consistently meet fixed reporting deadlines • Comfortable with daily time tracking • Ability and willingness to work full UK business hours on a long-term basis • Google Ads certification • Paid media experience with lead generation and local service businesses • Experience using call tracking platforms such as WhatConverts • Microsoft Advertising experience • Familiarity with GoHighLevel • Familiarity with Apollo

🏖️ Benefits

• Competitive salary based on experience • 100% remote work environment • Long-term stability within a growing group of companies • High-impact role with significant autonomy • Opportunity to work across a diverse range of industries and brands

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