Senior Digital Activation Specialist

🔥 2 minutes ago

🇵🇱 Poland – Remote

💵 zł140.2k - zł173.8k / year

⏰ Full Time

🟠 Senior

👻 Ghost score 0%

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Logo of Hyland

Hyland

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Lead execution of complex multi-channel digital marketing initiatives across enterprise marketing platforms • Establish and maintain activation standards, governance, quality assurance processes, and compliance protocols • Serve as the enterprise technical expert and escalation point for complex platform issues, campaign challenges, and integration-related concerns • Translate platform capabilities into effective activation recommendations and solutions • Manage high-priority and strategic campaign launches while ensuring execution accuracy, scalability, and adherence to established standards • Validate campaign tracking, attribution models, and measurement accuracy • Partner with Analytics and Marketing Operations to ensure data governance, reporting integrity, and measurement consistency • Identify and recommend process improvements and automation opportunities • Create, maintain, and improve platform documentation, operational playbooks, training materials, and standard operating procedures • Recommend platform enhancements based on operational expertise • Mentor and coach team members, support onboarding and skill development, and contribute to departmental growth and quality

🎯 Requirements

• Bachelor's degree or equivalent combination of education and experience • Minimum 5+ years of experience in digital marketing activation, marketing operations, marketing technology, or a related field • Advanced expertise across enterprise marketing platforms including Marketo, ON24, Storyblok, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and related technologies • Ability to troubleshoot complex technical issues and understand integrations, APIs, and platform dependencies • Strong analytical and data literacy skills, with experience validating campaign tracking, attribution, and reporting • Excellent communication skills with the ability to translate technical concepts for non-technical audiences across all levels of the organization • Professional proficiency in English • Leadership through influence, mentoring, and cross-functional collaboration • Ability to independently manage multiple complex initiatives and competing priorities • Experience providing technical consultation regarding platform capabilities, campaign feasibility, integrations, and digital marketing best practices • Commitment to continuous learning and staying current on emerging marketing technologies, platform enhancements, and industry trends • Ability to identify operational gaps and implement structured solutions that improve consistency, quality, and efficiency at scale

🏖️ Benefits

• Fully remote work • Flexible working hours • 5 additional days off per year • Employee Appreciation Day • Floating holiday • Volunteer Time Off – 24h/year • Private healthcare • Life insurance • Employee Assistance Program • Online wellness sessions • Learning Management System • Tuition Assistance • Employee Development Program • Multisport / Lifestyle Spending Account • Eyeglasses reimbursement • Birthday gift card • Baby gift • Recognition programs • PPK & PPE pension schemes

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