Hyphen Connect
1 - 10 employees
Founded 2024
🌐 Web 3
🎯 Recruiter
AI • Web 3 • Recruitment
Hyphen Connect is a recruitment agency specializing in AI and Web3 talent acquisition. They provide tailored staffing solutions, including RPO services, to meet the unique demands of the AI and blockchain sectors. With a focus on connecting businesses with top talent, Hyphen Connect helps create strong teams by understanding industry-specific requirements and fostering an inclusive community for professionals in these innovative fields.
CMO, Web3
Job not on LinkedIn
🕒 May 12
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Hyphen Connect
1 - 10 employees
Founded 2024
🌐 Web 3
🎯 Recruiter
AI • Web 3 • Recruitment
Hyphen Connect is a recruitment agency specializing in AI and Web3 talent acquisition. They provide tailored staffing solutions, including RPO services, to meet the unique demands of the AI and blockchain sectors. With a focus on connecting businesses with top talent, Hyphen Connect helps create strong teams by understanding industry-specific requirements and fostering an inclusive community for professionals in these innovative fields.
📋 Description
• Design and execute GTM strategies that align the incentives of developers, validators, and end-users to drive total value locked (TVL) and on-chain activity. • Establish the protocol as the "de facto" standard in its niche (e.g., Modular Rollups, RWA, or ZK-Infrastructure) by translating technical primitives into high-impact narratives for institutional and retail audiences. • Transition the marketing function from "audience building" to "ecosystem governance," empowering the DAO and community contributors to act as decentralized brand evangelists. • Utilize on-chain analytics and wallet-behavior data to track marketing ROI, moving beyond clicks and impressions to measure active addresses, retention, and protocol stickiness.
🎯 Requirements
• Proven experience (7+ years) in high-growth tech, with at least 3+ years specifically leading marketing for a Layer 1/Layer 2, DeFi protocol, or major blockchain ecosystem. • Demonstrated success in scaling a developer ecosystem or "Chain" environment, including experience with grant programs, hackathons, and incentive design. • Strong technical literacy regarding EVM/non-EVM dynamics, cross-chain interoperability, and tokenomics; ability to hold high-level strategic conversations with CTOs and Lead Architects.
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