Senior Brand Manager

🔥 54 minutes ago

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Iantrek

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🏥 Healthcare

🧬 Biotechnology

Healthcare • Biotechnology

Iantrek is a medical technology company developing micro-interventional and bio-interventional solutions for ophthalmic surgery, focused on enhancing aqueous outflow to treat glaucoma. Their commercial and pipeline products include AlloFlo™ Uveo and AlloSert™ Uveo (bio‑interventional implants targeting the uveoscleral/suprachoroidal pathway) and C‑REX (a micro‑interventional device enabling canaloplasty with excisional goniotomy in a single pass). The company provides clinical data, surgical videos, surgeon testimonials, and customer support from its White Plains, NY headquarters.

📋 Description

• Develop, pressure-test, and recommend product strategy grounded in market, clinical, and competitive insights • Identify unmet needs and translate them into clear opportunities with defined actions and recommendations • Provide insights and recommendations on how assigned products fit within and impact the broader portfolio strategy • Engage directly with surgeons to understand decision drivers, procedural workflows, and adoption barriers • Synthesize clinical data, real-world evidence, and field feedback into actionable insights that inform strategy • Own competitive intelligence and clearly articulate implications for product positioning and broader portfolio context • Partner with Sales, Clinical, R&D, Legal, and Quality to shape product positioning, messaging, and strategy • Ensure alignment between product strategy and field execution across Sales and Clinical teams • Own the development of commercial tools, training materials, and surgeon education initiatives • Drive cross-functional alignment across Marketing, Sales, R&D, Clinical, and Executive Leadership • Lead key initiatives from concept through execution with a high degree of ownership and accountability • Translate strategy into action with urgency and precision, maintaining a high bar for quality • Operate effectively in ambiguous situations, bringing forward structured recommendations that accelerate decision-making • Develop and refine frameworks, analyses, and deliverables that support scalable product strategy and execution • Capture and synthesize insights from the field to continuously improve product strategy and market approach • Ensure all activities align with company strategy, brand positioning, and applicable regulatory considerations • Travel Requirement - 50%

🎯 Requirements

• Bachelor’s degree required (business, marketing, engineering, life sciences, or related field preferred) • 6+ years’ experience in brand management, preferably in medical devices or healthcare • Experience in ophthalmology or surgical medical devices (glaucoma experience a plus) • Proficient with all steps of the marketing planning process, from initial market analysis and brand strategy ideation through positioning, budgeting, and tactical execution • Familiarity with glaucoma treatment paradigms and surgical workflows, including MIGS and canal-based procedures, is preferred • Demonstrated ability to translate complex inputs into clear, strategic recommendations • Proven ability to operate with ownership and influence cross-functional stakeholders • Demonstrates strong agility in mastering complex clinical environments with speed and effectiveness • Strong analytical thinking and problem-solving skills with a bias toward action • Excellent communication skills with the ability to engage both internal stakeholders and external clinicians • Experience supporting product launches, commercialization efforts, or new category creation preferred • Experience working with high caliber surgical sales teams and management.