Senior Director, Global Demand Generation

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🕒 February 21

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iCert Global

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

iCert Global is a professional certification training provider that offers a wide array of courses across various domains, including project management, business analysis, IT service management, agile and scrum strategies, quality management, cloud technology, and cybersecurity. The company provides instructor-led online classes, e-learning options, and corporate training programs designed to empower individuals and enterprises. Through globally recognized certification courses, iCert Global aims to help learners advance their careers and stay competitive in a fast-evolving job market.

📋 Description

• Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase. • Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence • Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams. • Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders. • Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans. • Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform. • Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization. • Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach. • Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts. • Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries. • Create outbound playbooks and messaging frameworks that increase SDR productivity and account penetration. • Collaborate on account prioritization, sequencing logic, and persona specific outreach strategies. • Deliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), utilizing available AI tools. • Provide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays. • Support late stage deal progression with targeted content, insights, and engagement strategies. • Own measurement against KPIs including opportunity creation, pipeline contribution, conversion rates, velocity, and ROI. • Build a data driven experimentation model to optimize campaign performance across channels and segments. • Manage global budget allocations and ensure efficient investment across programs, partners, and tactics.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred. • 10+ years of B2B marketing experience, including 5+ years leading global demand generation functions. • 5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions. • Proven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets. • Expertise developing early stage campaigns that uncover pain points and build interest in solution categories. • Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration). • Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement. • Strong understanding of Sales Development operations, outbound strategies, and Sales enablement. • Proficiency with Marketo, Salesforce, and analytics/BI tools. • Strong analytical mindset with evidence of data driven decision making. • Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams. • Ability to excel in a fast-moving global organization, balancing strategic vision with hands-on execution.