Demand Generation Marketing Manager

🕒 6 days ago

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IDC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

B2B • Consulting • Business Services

IDC is a consulting firm that specializes in providing strategic business advice to small business leaders. Their team of experienced consultants focuses on helping businesses achieve their goals by addressing foundational issues, including vision, clarity, efficiency, and accountability. Through weekly engagement, they offer personalized guidance and operational support to enhance performance and drive growth in small businesses.

📋 Description

• Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs • Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and webinars • Partner with marketing automation and database teams to build high-performing nurture programs that convert engagement into high-quality MQLs and tangible pipeline contribution • Design and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation • Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes • Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI • Energize and team members while fostering a culture of accountability and performance. Collaborate cross-functionally with product marketing, field marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field; advanced degree a plus • 5 + years of B2B marketing experience with experience in integrated demand generation and full-funnel campaign strategy. • Strong track record of driving pipeline growth, executing multi-channel campaigns, in a complex, multi-touch sales environment. • Proven ability to build and execute end-to-end full-funnel campaigns from the ground up — from strategy, messaging, and campaign planning through to email creation, asset production, webinar planning, and nurture building. • Strong understanding of audience segmentation, buyer journey mapping, and performance-driven messaging. • Experience building and optimizing paid digital programs across LinkedIn, Google, and other performance channels preferred. • Experience working closely with sales teams with strong relationship-building skills. • Analytical, data-driven mindset with the ability to translate insights into decisive action. • Excellent project management and prioritization skills, with the ability to manage multiple high-visibility initiatives simultaneously. • Experience with marketing automation platforms (ie. Marketo) and modern marketing technology platforms (ie. Salesforce, 6sense, Drift) preferred. • A proactive, energetic and curious marketer mind-set with a bias toward action and continuous improvement.

🏖️ Benefits

• 15 vacation days per year (increases with tenure; carryover allowed) • 10 paid sick days per year • 1 week paid new parenting leave • Flexible work options (remote, part-time, flexible hours) • Health, dental, vision, and paramedical coverage for you and your family • Annual healthcare spending account • Employee Assistance Program for counseling and support • Best Doctors medical second opinions • Life, AD&D, and long-term disability insurance • Retirement savings plan with company match (up to 4% of salary) • $75/month technology allowance for home office or phone expenses • Company-paid cell phone plan