IDT BY INDET GROUP
Telecommunications • Finance • B2B
IDT BY INDET GROUP is a global company that develops communication and payment services, aiming to unite families and grow businesses worldwide. Founded in 1990, IDT has grown to become the third-largest voice carrier with operations in over 20 countries and an annual revenue of $1. 5 billion. The company is known for its variety of communication tools and financial services, including its flagship brand BOSS Revolution, which offers international calling, mobile top-up, and money transfer services. IDT also provides cloud-based VoIP solutions through Net2Phone, as well as sales management systems and POS equipment for small and medium-sized businesses via National Retail Solutions. Additionally, IDT Express offers voice termination, DIDs, and SMS services globally, while Awards2Go provides custom prepaid Visa cards. Based in Newark, New Jersey, IDT is committed to innovation and quality, serving a diverse, multicultural community.
CRM Marketing Manager
Job not on LinkedIn
November 20
IDT BY INDET GROUP
Telecommunications • Finance • B2B
IDT BY INDET GROUP is a global company that develops communication and payment services, aiming to unite families and grow businesses worldwide. Founded in 1990, IDT has grown to become the third-largest voice carrier with operations in over 20 countries and an annual revenue of $1. 5 billion. The company is known for its variety of communication tools and financial services, including its flagship brand BOSS Revolution, which offers international calling, mobile top-up, and money transfer services. IDT also provides cloud-based VoIP solutions through Net2Phone, as well as sales management systems and POS equipment for small and medium-sized businesses via National Retail Solutions. Additionally, IDT Express offers voice termination, DIDs, and SMS services globally, while Awards2Go provides custom prepaid Visa cards. Based in Newark, New Jersey, IDT is committed to innovation and quality, serving a diverse, multicultural community.
📋 Description
• Lead the strategy and execution of multi-product, segment-based customer lifecycle marketing plans. • Build and automate lifecycle campaigns using Braze to deliver scalable, personalized experiences. • Partner with analytics, engineering, and BI teams to ensure data quality and campaign accuracy. • Execute multi-channel campaigns (email, SMS, push, in-app, WhatsApp) aligned with business goals and time-sensitive promotions. • Monitor and report on KPIs; proactively adjust tactics to meet performance targets. • Use Amplitude, Braze, and AI tools for A/B and multivariate testing, segmentation, and message optimization. • Manage campaign calendars, promotional timelines, and content workflows to ensure flawless execution. • Review, edit, and proofread marketing content with a critical eye for quality and clarity.
🎯 Requirements
• Bachelor’s degree • 5+ years of CRM/lifecycle marketing experience with a strong grasp of audience segmentation. • 3+ years of hands-on experience using Braze or Amplitude for multi-channel campaign management and analytics. • Strong understanding of customer engagement across email, SMS, push, mobile app, and WhatsApp. • Analytical mindset—you thrive on turning data into insights and measurable outcomes. • Excellent project management skills with the ability to juggle multiple products and timelines. • A proactive, self-starting attitude and the ability to work independently or cross-functionally. • Detail-oriented, organized, and passionate about driving results.
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