User Acquisition Manager

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IDT BY INDET GROUP

WebsiteLinkedInAll Job Openings

201 - 500 employees

📡 Telecommunications

💸 Finance

🤝 B2B

Telecommunications • Finance • B2B

IDT BY INDET GROUP is a global company that develops communication and payment services, aiming to unite families and grow businesses worldwide. Founded in 1990, IDT has grown to become the third-largest voice carrier with operations in over 20 countries and an annual revenue of $1. 5 billion. The company is known for its variety of communication tools and financial services, including its flagship brand BOSS Revolution, which offers international calling, mobile top-up, and money transfer services. IDT also provides cloud-based VoIP solutions through Net2Phone, as well as sales management systems and POS equipment for small and medium-sized businesses via National Retail Solutions. Additionally, IDT Express offers voice termination, DIDs, and SMS services globally, while Awards2Go provides custom prepaid Visa cards. Based in Newark, New Jersey, IDT is committed to innovation and quality, serving a diverse, multicultural community.

📋 Description

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization. • Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS). • Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions. • Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework. • Monitor and measure creative performance to evaluate how UA optimizations and changes influence results. • Identify areas of improvement by analyzing performance data and converting insights into clear actions. • Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience. • Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition. • Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

🎯 Requirements

• 3+ years managing paid campaigns in a UA or growth role. • B2C App acquisition experience needed. • Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat. • Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions. • Fluent in English; written and spoken.

🏖️ Benefits

• 100% Remote work opportunity! • B2B Employment ($, gross). • Stable job with long-term growth perspective. • Competitive salary with annual performance review. • Really good hardware. • An exciting and challenging job with talented people around. • Continuous learning and career growth opportunities. • Compensation for professional training, seminars, and conferences. • Referral program – get rewarded for helping us grow the team with talented people. • Company-supported English classes to enhance your professional growth.