Consumer Insights Researcher

🔥 1 hour ago

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Logo of iFIT

iFIT

1001 - 5000 employees

Founded 1977

🧘 Wellness

☁️ SaaS

🔧 Hardware

💰 $200M Private Equity Round - iFit on 2019-12

Wellness • SaaS • Hardware

iFIT is a connected fitness company that provides interactive workouts, personal training content, and a subscription-based fitness platform integrated with exercise equipment. iFIT publishes on-demand and live classes (Global Workouts, Progressive Series), offers mobile apps for iOS and Android, and supports equipment brands including NordicTrack and ProForm. The company operates a member center, customer support (live chat and texting), order tracking, and resources for memberships, troubleshooting, assembly and repair.

📋 Description

• Deliver a unified segmentation and persona framework and drive adoption across Marketing, Product, and Subscription teams, increasing the internal rating of "knowing who we design for" versus baseline. • Deliver strategic studies that identify high-impact opportunities across pricing, content, and product strategy. • Execute mixed-method research projects — quantitative and qualitative — that address key business questions and inform strategy. • Support research execution across global markets, ensuring data accuracy and consistency while accounting for regional and cultural differences. • Analyze data using descriptive and multivariate techniques such as regression, factor, and cluster analysis.

🎯 Requirements

• Bachelor's degree in Marketing, Statistics, Psychology, Sociology, or a related field. • 3–5 years of experience in mixed-methods research, consumer insights, or a related field. • Strong quantitative and qualitative research capabilities. • Proficiency in data storytelling and translating analysis into business strategies. • Highly organized, self-motivated, and capable of managing multiple projects in a fast-paced environment. • Excellent analytical, communication, and presentation skills. • Familiarity with qualitative research tools and methods including thematic and ethnographic analysis. • Proficiency in Qualtrics including design, automation, and dashboards. • Authorized to work in the United States without sponsorship.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off

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