Head of Acquisition

Job not on LinkedIn

🔥 13 minutes ago

🇲🇹 Malta – Remote

⏰ Full Time

🔴 Lead

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 30 days.
• No salary listed.

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iGaming IDOL

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2016

🎮 Gaming

📱 Media

🤝 B2B

Gaming • Media • B2B

iGaming IDOL is a premium awards event and media project that recognizes individual excellence and innovation within the iGaming (online gambling) industry. Hosted in Malta and produced by NEXT. io, it runs gala award ceremonies, industry-focused summits, podcasts, and related content, with audited judging, sponsorships, and charitable initiatives. The project targets iGaming professionals, companies, and investors, emphasizing talent recognition, industry networking, and media coverage.

📋 Description

• Own paid search campaigns for every event, including structure, keywords, bidding and ticket-revenue optimisation • Lead paid social across LinkedIn, Meta, X and YouTube, briefing creative, testing and scaling campaigns • Own SEO across every event site, including technical health, keyword strategy, on-page optimisation and content briefs • Build and optimise acquisition landing pages with the web and creative teams • Run continuous CRO and A/B testing from click through registration to purchase • Own campaigns from briefing through optimisation, including launch playbooks and pre-launch QA • Implement and manage ad tracking using GA4, GTM, pixels and Conversion APIs • Attribute tickets to campaigns, channels and markets and feed revenue values to platforms • Build ticket forecasts, plan event pricing phases and monitor daily pacing • Adapt targeting, language and budgets across markets while complying with gambling advertising rules, platform policies and privacy requirements • Manage agencies, freelancers and platform partners against KPIs • Hire and coach the acquisition team as it grows • Turn acquisition data into sponsor pitches for Sales • Collaborate with Events, Sales, Content and Marketing teams on targeting, messaging, creative and landing pages • Report clear actions and performance insights to leadership

🎯 Requirements

• Eight or more years in paid media and performance marketing • Experience driving ticket sales or e-commerce revenue across multiple countries • Ideally, experience in events or conferences • Hands-on expertise in Google Ads and LinkedIn Ads • Strong experience in Meta • Proven technical, keyword and content SEO results • Daily use of Ahrefs or Semrush • Experience building and optimising landing pages • Hands-on CRO and A/B testing experience • Required hands-on experience with GA4 and Google Search Console (GSC) • Deep technical knowledge of GTM, server-side tracking, Conversion APIs, attribution and incrementality testing • Confidence using Looker Studio and Supermetrics • Experience managing people, agencies or freelancers • Highly organised and confident presenting to leadership • Fluent in English (C1+) • Acquisition experience in iGaming or another regulated vertical is a bonus • X Ads, programmatic or SQL experience is a bonus • Additional languages are a bonus

🏖️ Benefits

• Flexible working hours • Remote-friendly environment built on trust and ownership • Autonomy and freedom to challenge the status quo • Continuous learning and professional development opportunities • NEXT Academy and other learning initiatives • Additional benefits varying depending on location • Collaborative environment with supportive colleagues • Opportunities to make an impact and grow with the business

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