Lifecycle Marketing Manager

🔥 3 hours ago

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Ignition

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

☁️ SaaS

🤝 B2B

💳 Fintech

💰 $15M Debt Financing - Ignition on 2023-08

SaaS • B2B • Fintech

Ignition is a software platform that helps service-based businesses streamline proposals, client agreements, billing and payments while reducing accounts receivable. It provides online proposals and engagement letters, automated payments, invoicing and billing, reporting and integrations, plus AML/KYC compliance and AI-powered price insights to help firms price services and capture revenue. Ignition targets professional services such as accounting, bookkeeping, agencies, consultants and financial advisors, positioning itself as a B2B SaaS solution to eliminate manual admin, accelerate cash flow, and automate client onboarding and compliance.

📋 Description

• You'll own lifecycle marketing and product-led growth (PLG) for Ignition. • You’ll be responsible for driving our self-serve growth engine end-to-end: trial-to-paid conversion, lifecycle email marketing and retention, and our website's AI chatbot experience. • You'll direct a shared layer of AI agents, including our Lifecycle Agent (an AI-powered lifecycle marketing automation tool) and a prospecting agent. • You define the strategy, journeys, and quality bar for far more lifecycle volume than one person could hand-build, and the agents are your production team. • You'll still spend real time reviewing drafts and maintaining the knowledge base that powers the Lifecycle Agent. • You'll own AI-Chat, our website's conversational AI assistant: its accuracy, its answers, and how it routes prospects to sales. • Define what 'good' looks like, audit output on a regular cadence, and stay accountable for everything that ships in your domain. • Cross-functional partnership with RevOps/Marketing Ops, Product, and Product Marketing.

🎯 Requirements

• Real lifecycle marketing, email marketing, or product-led growth (PLG) experience at a SaaS company. • Genuine curiosity about AI and agent-led operations - you don't need years of experience running agents, but you should be excited to build that fluency and use it to own more of the funnel yourself. • Hands-on experience with HubSpot or a similar marketing automation/CRM platform, plus Amplitude or similar experimentation/analytics tooling. • An owner's mindset, using data to drive decision making and deliver results. • High ownership mentality: you care about outcomes, not just activity

🏖️ Benefits

• Health/Dental/Vision insurance from day 1 of employment, along with RRSP matching after 3 months of employment • Employee recognition programs • Quarterly wellness allowance to spend on your wellness and what this means to you • Flexible working supported by work from office reimbursement and cell phone allowance to allow you to set yourself up to work from home • Personal tax return assistance - after all, we are in the accounting business! • 20 days accrued paid time off annually , along with 10 annual wellbeing days • An extra paid day off to celebrate your birthday, alongside paid volunteering leave