iHerb, LLC
eCommerce • Wellness • Retail
iHerb, LLC is an e-commerce platform that specializes in health and wellness products. The company offers a wide range of products including vitamins, supplements, herbs, sports nutrition, beauty products, grocery items, and more. iHerb is committed to providing high-quality products sourced directly from manufacturers or authorized distributors. The platform is known for its competitive pricing, extensive product reviews, prompt delivery services, and a strong emphasis on customer satisfaction. iHerb serves an international customer base, offering shipping to numerous countries worldwide.
Director, Personalized Marketing – Retention
Job not on LinkedIn
October 30
iHerb, LLC
eCommerce • Wellness • Retail
iHerb, LLC is an e-commerce platform that specializes in health and wellness products. The company offers a wide range of products including vitamins, supplements, herbs, sports nutrition, beauty products, grocery items, and more. iHerb is committed to providing high-quality products sourced directly from manufacturers or authorized distributors. The platform is known for its competitive pricing, extensive product reviews, prompt delivery services, and a strong emphasis on customer satisfaction. iHerb serves an international customer base, offering shipping to numerous countries worldwide.
📋 Description
• Develop and execute a company-wide personalization strategy • Lead and develop a high-performing team of marketing professionals • Provide coaching, mentorship, and professional development to direct reports • Define KPIs for personalization success • Establish clear goals and performance standards • Partner cross-functionally with Marketing, Product, BI, and Engineering
🎯 Requirements
• 12+ years of experience in digital marketing, CRM, personalization, or growth roles • Proven experience building or leading AI/ML-driven personalization programs at scale • Solid understanding of marketing technology, including CDPs, recommendation systems, and targeted marketing mechanics • Expertise in data-driven customer segmentation, lifecycle marketing, and offer optimization • Demonstrated ability to translate data insights into actionable marketing strategies • Exceptional leadership, collaboration, and communication skills • Bachelor’s degree required; MBA or advanced degree in Marketing, Data Science, or related field preferred
🏖️ Benefits
• Health insurance • Dental insurance • Vision insurance • 401(k) plan • Paid holidays • Paid Time Off • Sick leave
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