Marketing Analyst, CRM/Retention

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November 26

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iHerb, LLC

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eCommerce • Wellness • Retail

iHerb, LLC is an e-commerce platform that specializes in health and wellness products. The company offers a wide range of products including vitamins, supplements, herbs, sports nutrition, beauty products, grocery items, and more. iHerb is committed to providing high-quality products sourced directly from manufacturers or authorized distributors. The platform is known for its competitive pricing, extensive product reviews, prompt delivery services, and a strong emphasis on customer satisfaction. iHerb serves an international customer base, offering shipping to numerous countries worldwide.

1001 - 5000 employees

Founded 1996

🛍️ eCommerce

🧘 Wellness

🛒 Retail

📋 Description

• Analyze performance of CRM campaigns and lifecycle programs to identify drivers of engagement, conversion, and retention. • Conduct deep dives into customer segments, behavior patterns, and opt-in journeys to uncover opportunities for optimization. • Translate findings into actionable recommendations and present findings clearly and persuasively through dashboards, visualizations, and presentations. • Own the customer cohort model, and forecasting retention rates and repeat customer spending as part of the overall annual company budget process. • Work with product, data, and marketing operations to ensure accurate data pipelines and tagging for campaign tracking.

🎯 Requirements

• Bachelor’s degree in Analytics, Marketing, Statistics, Economics, or related quantitative field. • 3+ years of experience in marketing analytics, CRM, or retention in an e-commerce or DTC environment. • Proficiency in data analysis and visualization tools (e.g., SQL, Tableau, Power BI, or Looker). • Strong Excel/Google Sheets skills and comfort working with large datasets. • Understanding of digital marketing and CRM metrics (opt-in rates, CTR, CVR, churn, LTV, CAC, etc.). • Highly organized, detail-oriented, and proactive in identifying trends or anomalies. • Knowledge of Python or R for advanced analytics a plus.

🏖️ Benefits

• At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind.