Senior Product Manager – MarTech Platforms

🕒 July 10

🏄 California – Remote

🏄 California – Remote

💵 $177k - $220k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

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iHerb

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🛍️ eCommerce

🛒 Retail

🧘 Wellness

eCommerce • Retail • Wellness

iHerb is an online retailer founded in 1996 that provides a curated selection of health and wellness products to consumers worldwide. The company focuses on vitamins, natural supplements and remedies, sports nutrition, natural and dry foods, and environmentally friendly goods, with a mission to make health and wellness accessible, affordable, and convenient. iHerb operates as an e-commerce business with a retail focus and emphasizes customer experience and a values-driven company culture.

📋 Description

• Own the strategy, roadmap, and execution of iHerb’s core Marketing Technology (MarTech) platforms and integrations. • Lead build vs. buy decisions for current and future capabilities, including CDP, orchestration, CMS, PIM, DAM, LSP, and related platforms. • Serve as the product owner for key third-party MarTech platforms (e.g., Simon AI, Braze), including roadmap alignment and feature adoption. • Partner with Engineering to design and deliver scalable, reliable integrations between MarTech platforms and iHerb’s core systems. • Translate marketing and business needs into clear technical requirements, data flows, and platform capabilities. • Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology. • Balance near-term marketing needs with long-term platform scalability, maintainability, and technical health. • Define success metrics and KPIs to measure platform performance, adoption, and business impact. • Drive cross-functional alignment across Marketing, Engineering, Data, and external vendors to ensure successful delivery. • Participate in agile development processes, including backlog prioritization, sprint planning, and reviews.

🎯 Requirements

• Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, e-commerce, or platform-focused environment. • Strong experience leading complex platform or infrastructure-adjacent products • Hands-on experience working with or integrating MarTech platforms such as CDPs, marketing automation/orchestration tools, CMS, PIM, DAM, or similar systems. • Solid understanding of APIs, event-driven architectures, data flows, and system integrations. • Proven ability to drive build vs. buy decisions and evaluate third-party vendors and technologies. • Experience defining and managing product roadmaps with multiple stakeholders and dependencies. • Excellent communication skills with the ability to translate technical concepts for marketing and business audiences. • Strong collaboration skills and comfort operating in highly cross-functional environments. • Experience working in an Agile/Scrum development process.

🏖️ Benefits

• Health insurance • Professional development opportunities