Head of Growth – Marketing

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🕒 6 days ago

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Illinois Department of Human Services

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1997

🏛️ Government

🌍 Social Impact

🏥 Healthcare

Government • Social Impact • Healthcare

Illinois Department of Human Services is the state of Illinois' primary agency responsible for delivering social and human services to residents. It administers and coordinates public assistance and community-based programs, provides behavioral and mental health supports, and offers services for older adults, people with disabilities, families, and vulnerable populations. The department partners with local agencies and service providers to connect residents with benefits, care, and supports that promote wellbeing and self-sufficiency.

📋 Description

• Define and execute the U.S. marketing strategy to drive awareness, engagement, and enrolment across the online school portfolio. • Lead, mentor, and develop a high-performing marketing team across strategy, creative, and performance marketing. • Align U.S. marketing priorities with global objectives while adapting to regional market needs. • Translate business goals into measurable marketing plans with clear KPIs and ROI accountability. • Own brand strategy, positioning, messaging, and architecture for all U.S. online school brands. • Ensure consistent brand identity and experience across digital channels, events, partnerships, and communications. • Oversee creation of brand guidelines and creative assets with internal and external partners. • Drive enrolment growth through integrated multi-channel campaigns, including digital, social, content, partnerships, and events. • Optimize marketing funnel performance, analytics, and reporting to improve conversion rates and achieve enrolment targets. • Partner with Admissions and Academic teams to align marketing initiatives with the student journey. • Manage agency, vendor, and marketing technology relationships, including contracts, budgets, and performance outcomes. • Own the U.S. marketing budget, ensuring efficient resource allocation, spend optimization, and measurable financial returns.

🎯 Requirements

• Strategic marketing leader with a proven track record of driving brand growth, engagement, and customer acquisition. • Equally strong in strategy and execution, with a hands-on approach and willingness to roll up their sleeves when needed. • Well-rounded marketer with expertise across brand, digital, performance marketing, content, CRM, partnerships, and analytics. • Commercially minded, data-driven, and focused on delivering measurable results and ROI. • Highly autonomous, proactive, and entrepreneurial, with a strong ability to identify opportunities and make things happen. • Collaborative leader with excellent stakeholder management and communication skills. • Results-oriented, adaptable, and thrives in a fast-paced, growth-focused environment.

🏖️ Benefits

• Safeguarding and promoting the welfare of children and young people