Marketing Operations Analyst

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🔥 13 hours ago

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Improvado

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

💰 $22M Series A - Improvado on 2022-05

SaaS • Artificial Intelligence • B2B

Improvado is an AI-native SaaS platform that centralizes marketing and sales data, connecting 1,000+ sources to provide automated ETL/ELT/Reverse ETL, data transformation, and enterprise-grade data governance. Its conversational AI agent answers natural-language queries, builds dashboards on the fly, generates and runs experiments across ad platforms, and applies creative intelligence to analyze and generate ad variants. The platform targets marketing and analytics teams at enterprises and agencies, emphasizing no-code data pipelines, real-time insights, automated campaign validation, and compliance (SOC 2, GDPR, HIPAA support).

📋 Description

• Own the full marketing operations and analytics stack — conversion tracking, HubSpot workflows, lead lifecycle management, and attribution modeling • Work at the intersection of marketing data and revenue processes • Set up and maintain conversion tracking across GA4, Mixpanel, GTM, paid pixels, and HubSpot • Analyze website traffic, user behavior, SEO performance, and campaign ROI • Build and maintain dashboards for Paid, SEO, and revenue funnel analysis • Monitor lead generation metrics — MQLs, SQLs, and conversion paths across the funnel • Manage HubSpot lead routing, audience lists, workflows, and automation • Maintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce) • Handle email validation, lead scoring, and list hygiene • Communicate effectively across the revenue cycle — from first touch to closed deal • Set up A/B tests and manage their analytics layer • Maintain and improve attribution models (first-touch, last-touch, linear) • Perform manual attribution of unattributed opportunities

🎯 Requirements

• 2+ years in marketing analytics, marketing operations, or a RevOps-adjacent role • Strong HubSpot proficiency — workflows, automation, audience building, lead routing • Hands-on experience with GA4, Google Tag Manager, and conversion tracking • Solid understanding of the B2B SaaS lead lifecycle (MQL → SQL → Opportunity → Revenue) • Working knowledge of SEO fundamentals and SEO analytics • Experience with A/B testing tools and methodology • Advanced English — written and verbal • Availability to work US time zones (Eastern or Pacific)

🏖️ Benefits

• Remote-first environment • Strong product/market fit: marketing data product for US-based enterprises • 20 working days of PTO per year • US holidays and additional days off • Professional development reimbursement