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Creative Lead – Social & UGC

Job not on LinkedIn

🕒 September 22

🇿🇦 South Africa – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

Where this job comes from

Posted on inBeat Agency's careers page, not through a job board

First seen by Remote Rocketship September 22

Still open on inBeat Agency's site. Checked 45 minutes ago.

Logo of inBeat Agency

inBeat Agency

51 - 200 employees

Founded 2021

📣 Marketing

📱 Media

🤝 B2B

Marketing • Media • B2B

inBeat Agency is a creative growth agency specializing in influencer and performance marketing. They focus on influencer marketing across platforms like TikTok, Instagram, and Snapchat, using both macro and micro-influencers to drive brand engagement and measurable results. inBeat Agency offers services such as user-generated content (UGC) marketing, paid media strategies, and performance creative campaigns, leveraging data-driven insights to optimize campaign performance and ROI for brands. inBeat partners with various industries, including mobile apps, consumer packaged goods, direct-to-consumer products, and e-commerce, crafting tailored strategies to boost brand awareness and sales.

📋 Description

• Review storyboards, raw footage, and final edits before client delivery • Serve as the quality gate and explain required creative changes • Build and maintain ad example libraries, creative checklists, and “what good looks like” guides • Identify recurring creative and editing issues and address them systematically • Review post-shoot footage and direct editors on pacing, cut points, text overlays, and sound design • Provide direction on static assets, thumbnail frames, and text treatments • Review storyboards before shoots and identify missing talent, set requirements, and concept/brief discrepancies • Provide production with creative context for shoots • Periodically join shoots at the Amsterdam studio, approximately three times per year • Help develop a visual reference library covering set styles, lighting setups, and shooting approaches • Maintain current platform and content intelligence across TikTok, Meta, and emerging short-form platforms • Curate inspiration feeds and explain effective creative decisions • Advise on formats and trends • Provide Creative Strategists feedback on CSPs and scripts • Run creative review sessions and inspiration shares • Approve Creative Milkshake social content and website portfolio • Help define and document Creative Milkshake’s creative point of view

🎯 Requirements

• 3–7 years of hands-on experience in video production, editing, content creation, or a creative role at a social-first agency or DTC brand • Genuine, current feel for short-form social content, including TikTok and Meta • Ability to understand paid media and performance marketing reports to inform creative decisions • Real editing experience, or close collaboration with editors • On-set or production experience sufficient to identify storyboard and production issues • Ability to distinguish effective ads from exceptional ads and explain why • Ability to provide specific, timestamped, producible feedback • High EQ and ability to give honest creative feedback constructively • Comfortable with ambiguity and a fast-paced, high-volume environment • Fluent in English and confident presenting creative rationale to clients when needed • Candidates must be based within +/-3 hours of the CET time zone • Must hold citizenship or permanent right to work in the primary country of residence • CV must be submitted in English

🏖️ Benefits

• Creative Milkshake Stipends (mental health, healthcare & internet) • 21 days PTO • 7 Paid Sick Days • Company closure: 2 weeks at year-end (estimated: December 22 – January 5) • Maternity/Paternity Leave • Yearly Salary Review • Long Service Incentives (starting from 2 years)

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