Senior Paid Media Manager

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🕒 May 14

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inBeat Agency

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

📱 Media

🤝 B2B

Marketing • Media • B2B

inBeat Agency is a creative growth agency specializing in influencer and performance marketing. They focus on influencer marketing across platforms like TikTok, Instagram, and Snapchat, using both macro and micro-influencers to drive brand engagement and measurable results. inBeat Agency offers services such as user-generated content (UGC) marketing, paid media strategies, and performance creative campaigns, leveraging data-driven insights to optimize campaign performance and ROI for brands. inBeat partners with various industries, including mobile apps, consumer packaged goods, direct-to-consumer products, and e-commerce, crafting tailored strategies to boost brand awareness and sales.

📋 Description

• You'll own paid media end-to-end for a roster of brands that take performance seriously. Strategy, channel mix, builds, optimisation, reporting, and the calls where you explain what the numbers actually mean. • You'll lead paid media strategy across every channel that matters: audience planning, budget allocation, funnel design, and campaign architecture. • You'll take a client brief and turn it into a media plan that holds up under pressure. Then you'll build it, ship it, and stay on the controls. • That means hands-on setup and trafficking across Meta, Google, TikTok, and whatever else the plan calls for. • Reporting sits with you too. Build the dashboards, set the cadence, deliver the insight. Track against KPIs and benchmarks, and recommend what to do next.

🎯 Requirements

• 4+ years of hands-on paid media experience in an agency or performance environment • Deep TikTok Ads expertise — campaign types, creative formats, auction dynamics. This is the non-negotiable. • Strong working knowledge of Meta Ads and Google Ads (Search, Performance Max, YouTube) • Proven experience with Lead Generation campaigns (lead forms, landing page funnels) and App Install / App Event campaigns across Meta, TikTok, and Google • Comfortable managing six-figure monthly budgets • A track record of leading client relationships with confidence • Proficiency in at least one reporting platform (Funnel.io, Looker Studio, Tableau, Agency Analytics, or similar) • Highly organised, proactive, and able to run multiple accounts without dropping the thread • LinkedIn Ads experience is strongly preferred • Bonus Experience, not required: Website and pixel tracking: tag setup, event tracking, GA4, GTM; Server-side tracking: Conversions API, GTM server-side; Mobile app tracking and MMPs: Adjust, AppsFlyer, Branch; CRO: A/B testing, landing page optimisation.

🏖️ Benefits

• Fully remote. Work from anywhere that works for you. • Flexible hours. We care about outcomes, not optics. • Unlimited time off and sick days. Take what you need. Come back better. • Real room to grow. Fast-growing agency, fast-growing scope.