Product Marketing Lead, Care Clinic

4 days ago

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Included Health

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SaaS • B2B • HR Tech

Included Health is a healthcare technology company that delivers personalized, employer- and health-plan-focused primary, urgent, and behavioral health care through a single app and a network of virtual and in-person services. It blends AI-driven tools and human care teams to provide 24/7 care coordination, billing and claims advocacy, second opinions from leading specialists, and mental-health support, with the goal of lowering employer healthcare costs and improving member experience and inclusivity.

1001 - 5000 employees

☁️ SaaS

🤝 B2B

👥 HR Tech

📋 Description

• Lead your team as a player/coach, including delivering strong work as an individual contributor, defining and optimizing against team KPIs, and mentoring/coaching your direct report to help them deliver high-quality work and grow in their role • Inform our GTM strategy – including product positioning, packaging, and pricing – and product roadmap based on your deep understanding of the competitive landscape and client needs across health plans, enterprise, and public sector buyers • Improve new logo and upsell win rates with a differentiated, data-driven value story that you bring to life with a suite of market-facing materials and tools for our GTM team • Launch new products to the market, including partnering with the General Management team to identify and prioritize opportunities, working with product, sales, and others to ensure product-market fit, and owning development of a compelling value narrative that resonates with our target buyers, and more • Build pipeline and drive brand awareness in partnership with Growth Marketing and Corporate Communications, leveraging a product-led content strategy to drive results • Provide strategic support and tailored assets for high-value, strategic sales and client meetings in partnership with our Sales and Client Success teams • Communicate product enhancements and innovation, developing messaging and market-facing materials in partnership with Product, GM and GTM Ops • Identify opportunities to better showcase our impact with compelling market-facing statistics, easy-to-use GTM analytical tools, pursuit of external validation, and more • Deliver results in complex, cross-functional projects through clear communication, effective prioritization, strategic thinking, and collaboration across teams • Maintain product and service-line documentation for our care delivery products

🎯 Requirements

• 7+ years of experience in product marketing or management consulting focused on GTM strategy and execution • 3+ years of experience with health plans – either working at a company selling into health plans, or working internally at a health plan • Deep understanding of the challenges faced by health plans and how to connect those challenges to Included Health products and services with a differentiated value story • Strong analytical ability and exceptional strategic instincts, with a track record of using data to inform critical business decisions (e.g., prioritizing product roadmap investments or market expansion opportunities) • Excellent communication skills and ability to package B2B sales narratives into market-facing collateral in a crisp, thoughtful and persuasive manner • Experience growing and leading a high-functioning product marketing team • Strong interpersonal skills and a proven ability to build relationships and work effectively cross-functionally with sales, product, and other teams. • Highly organized and detail-oriented with a proven track record of delivering results in a fast-paced environment

🏖️ Benefits

• Remote-first culture • 401(k) savings plan through Fidelity • Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance) • Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents • Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO") • 12 weeks of 100% Paid Parental leave • Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance • Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment) • 11 Holidays Paid with one Floating Paid Holiday • Work-From-Home reimbursement to support team collaboration and effective home office work • 24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations