Senior Product Marketing Manager, Data & AI Platform

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October 31

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Incorta

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Artificial Intelligence • Enterprise • Finance

Incorta is an advanced analytics platform that delivers real-time analytics on live, detailed operational data at scale. Powered by cutting-edge AI and machine learning capabilities, Incorta provides a comprehensive suite of solutions tailored for various industries such as manufacturing, retail, financial services, and government. The platform features direct connections to myriad data sources and an innovative analytics engine, enabling businesses to integrate complex data seamlessly from sources like Oracle, SAP, Salesforce, and Snowflake. Incorta’s solutions aim to democratize insights, allowing even non-technical users access to decision-ready data, enhancing business agility and informed decision-making.

201 - 500 employees

Founded 2013

🤖 Artificial Intelligence

🏢 Enterprise

💸 Finance

💰 Debt Financing on 2021-06

📋 Description

• Develop and execute comprehensive go-to-market strategies for Incorta’s platform and the multiple solutions with on the platform. • Create sales plays and supporting materials that align with different customer segments and use cases • Build content that supports prospects through every stage of the sales funnel, from awareness to conversion • Collaborate with sales teams to understand field needs and optimize messaging effectiveness • Experience producing high-quality technical content including whitepapers, case studies, solution briefs, and competitive battle cards • Experience in develop website content, landing pages, and digital assets that drive engagement and conversion • Create demo scripts, pitch decks, and technical documentation for sales teams for technical sales and value sales methodologies • Manage content calendar and ensure consistent messaging across all marketing channels • Translate complex technical data platform capabilities into compelling customer value propositions. • Develop positioning and messaging for data management, analytics, agents, AI and integration solutions • Create technical content that resonates with both business and technical decision makers • Support product launches and feature announcements with appropriate marketing materials • Conduct market research and competitive analysis for Incorta’s main competitors for sales • Monitor industry trends, customer feedback, and competitive movements • Provide market insights to inform product roadmap and marketing strategy decisions

🎯 Requirements

• 4-5 years of product marketing experience, preferably in B2B technology companies • Experience as a Sales Engineer, Solutions Engineer, or similar technical customer-facing role preferred • Background in technical writing, content management, or content creation roles • Hands-on experience with enterprise data management platforms such as: • ○ Oracle Database and related technologies • ○ SAP ERP or other SAP solutions • ○ Snowflake data warehouse platform • ○ Databricks analytics platform • ○ Other modern data stack technologies • Understanding of data architecture, ETL/ELT processes, and analytics workflows • Ability to discuss technical concepts with both technical and non-technical audiences • Proven track record of creating effective sales enablement materials and go-to-market strategies • Strong written and verbal communication skills with ability to create compelling technical content • Experience with marketing automation, CRM systems, and content management platforms • Analytical mindset with the ability to measure and optimize marketing program effectiveness • Project management skills and ability to work cross-functionally with sales, product, and marketing teams