Director, GMP, Ad Tech

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8 hours ago

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Incubeta

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SaaS • Marketing • Technology

Incubeta is a company that provides comprehensive digital marketing solutions, focusing on URL shortening, QR code generation, and analytics. Their platform, the Bitly Connections Platform, helps businesses engage and connect with their audience through customizable and trackable links and QR codes. Incubeta's services cater to a wide range of industries including retail, consumer packaged goods, hospitality, media, and technology, offering tools for marketers, developers, and customer service teams. Their solutions are designed to enhance customer connections and engagement through efficient link management and advanced analytics.

501 - 1000 employees

☁️ SaaS

📋 Description

• Overseeing and managing Global Google Marketing Platform (GMP) reselling and support operations • Financial planning, forecasting, driving long-term success metrics • Accountability for automation, process standardization, development of operational playbooks • Act as a strategic partner to sales teams, and liaison to the Google GMP team • Leading a dedicated team to identify and capitalize on growth opportunities • Ensure exceptional client relationship management and business expansion

🎯 Requirements

• 6 years of experience within the digital industry • 2 years working as a paid media manager • Google Certifications in Campaign Manager 360, Search Ads 360, Display & Video 360, Google Analytics (Google Cloud Certifications are highly preferred) • Experienced people manager capable of providing mentorship • Managing OKRs and fostering a high-performance culture across global teams • Deep technical expertise in Performance Max (Pmax), Value Based Bidding, and Google tools/capabilities • Knowledgeable about product data feeds (e.g., Feedonomics) • Clear understanding of digital commercial models • Experience managing P&L, forecasting, and financial reporting • Strong communicator with experience presenting pitches to clients • Experience using data connectors for signal integration • Proficient with data analysis and reporting tools such as Google Analytics, Looker, GCP tools (BigQuery, Vertex AI) • Strategic thinker familiar with industry trends and consumer behavior shifts • Proven track record of building strong relationships with technology partners, including Google, Meta, and various publishers • College degree in a related field.