Channel Manager

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🕒 April 24

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Logo of INDEX Corporation

INDEX Corporation

51 - 200 employees

Founded 1914

🚀 Aerospace

Aerospace • Manufacturing • Machine Tools

INDEX Corporation is a leading manufacturer of CNC turning machines, automatic lathes, and multi-spindle lathes, with a strong focus on high-precision and economic solutions tailored to customer needs. With over 110 years of experience, they provide advanced manufacturing technology including turn-mill centers and intelligent automation solutions across various sectors, including aerospace and medical. Their commitment to innovation and quality enables them to support a wide range of industries with high-performance machining solutions.

📋 Description

• Take full ownership of Upwork operation — from bidding and profile management to analytics, team leadership, and channel development. • Run one of the most important lead generation channels end-to-end, managing bids across multiple profiles and leading a team of lead generators across shifts. • Set the strategy, execute the day-to-day, and be held accountable for real numbers — replies, qualified calls, SQLs, and closed deals. • Run the bidding operation end-to-end: bids per month across multiple profiles, with clear quality standards and no drops in view rates. • Manage Connect spending: keep cost per SQL in healthy ranges and reconcile refunds from lost/closed jobs. • Own scanner configuration: weekly optimization of underperforming scanners, applying small iterative changes — cover letter variants, profile selection, smart boosting — and scaling what works. • Write and test cover letters: continuous A/B testing of length, opening lines, trust signals, portfolio anchors, and niche framing. • Optimize profiles for visibility and conversion: titles, descriptions, portfolios, keywords, and positioning. • Align every profile with current propositions, including AI-assisted development. • Launch and onboard new profiles: when the channel can absorb them, plan, launch, and season new profiles to keep the operation scaling. • Track the full funnel weekly: bids → views → replies → calls → SQLs → deals, by profile, by scanner, by day-of-week, by bidder. • Investigate bottlenecks: the reply-to-call conversion is the current priority. Pull the conversation data, find patterns, test fixes, report on results. • Manage the lead generation team: set KPIs, run 1:1s, review performance, hire, onboard, and — when needed — make the hard calls on underperformers. • Build processes that scale: standardize how bids are recorded, how SQLs are qualified, how data is logged.

🎯 Requirements

• 3+ years of hands-on Upwork experience, ideally running a bidding operation for an agency or service business of $10m and more. • Proven track record of improving funnel conversion — not just running volume. • Strong analytical skills: fluent in spreadsheets, comfortable modeling unit economics (cost per SQL, LTV, CAC), able to read funnel data and form real hypotheses. • Experience managing a lead gen or BDR-style team: hiring, onboarding, performance management, compensation design. • Deep familiarity with Upwork's mechanics: Connects, boosting, algorithm changes, profile optimization, client filtering, scanner/automation tools • Experience bidding across multiple verticals — software development, full-stack, healthcare, logistics, CRM, fintech, or similar. • Excellent written English. You will be writing and editing cover letters, proposals, and profile copy. • Process discipline. You document what you do, you record data consistently, and you expect the same from your team. • Judgment. You know when to enforce process and when to let a high performer operate their own way.

🏖️ Benefits

• Competitive salary • Flexible work hours • Professional development opportunities • Remote work options

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