Lead Generation Specialist – Outbound, D2C Education

🕒 May 21

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India Market Entry

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

📚 Education

🤝 B2B

Education • B2B

India Market Entry is a boutique consulting firm specializing in helping international education providers, universities, edtech companies, and other global education stakeholders enter and expand within India’s education market. IME focuses on strategic business development, regulatory navigation, market research, partnership building, and event-driven promotion (e. g. , DIDAC India), serving segments from early years and K–12 to higher education and skill development. The firm provides tailored market-entry strategies, compliance guidance, and channel development to enable foreign institutions and education businesses to scale in India.

📋 Description

• Build and maintain the canonical Indian D2C education master list (~250 brands) plus the bank/NBFC/telco partnership list (~50 counterparties). • Run multi-touch outbound sequences (LinkedIn + email primary, WhatsApp once warm) to founders, growth heads, and BD heads. • Reach 50–80 founder / growth-head conversations per month. • Apply the D2C-variant of the qualifying questionnaire — D2C unit economics, B2B intent, channel readiness, product portability into school/edupreneur context. • Identify D2C brands at the 'B2B pivot' inflection point — these are highest-conversion prospects. • Recommend an engagement pathway per qualified prospect — IME Research, Decide, Validate, or Scale, or portfolio-fit partnership. • Track and act on funding signals — every Series A announcement in Indian edtech is a 7-day follow-up window. • Coordinate event-driven follow-ups around YourStory TechSparks, EdTech Review summits, NASSCOM Product Conclave.

🎯 Requirements

• 3–5 years of B2B inside sales / BD with D2C, consumer-tech, or startup exposure. • Comfort speaking with Indian D2C founders in peer register — this is not a vendor pitch. • Working knowledge of the Indian D2C education landscape and the D2C unit-economics vocabulary (CAC, LTV, payback, churn, MAU, DAU). • Strong written-English skills for LinkedIn DMs and founder-style emails. • Pattern-recognition for pivot-point signals — funding + hiring + product-pivot together signals readiness. • Prior experience inside an Indian D2C edtech or consumer-tech startup. • Awareness of recent Indian edtech funding, M&A, and down-round activity. • Working familiarity with the IME 4-tier productised architecture (IME Research / Decide / Validate / Scale).

🏖️ Benefits

• Competitive fixed plus performance-linked incentive, paid monthly. • Direct relationships with the next wave of Indian D2C edtech founders. • Cohort learning with extended 90-day ramp. • Path to Senior ISM, Cohort Lead, or D2C-vertical LSM / strategy roles.