Lead Generation Specialist – Outbound, Institutional Outreach

🕒 May 21

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India Market Entry

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

📚 Education

🤝 B2B

Education • B2B

India Market Entry is a boutique consulting firm specializing in helping international education providers, universities, edtech companies, and other global education stakeholders enter and expand within India’s education market. IME focuses on strategic business development, regulatory navigation, market research, partnership building, and event-driven promotion (e. g. , DIDAC India), serving segments from early years and K–12 to higher education and skill development. The firm provides tailored market-entry strategies, compliance guidance, and channel development to enable foreign institutions and education businesses to scale in India.

📋 Description

• Drive strategic outbound outreach to roughly 2,500 priority institutions: international schools (IB and Cambridge), Tier-1 CBSE, higher education, and government education bodies. • Identify the right decision-makers, build qualified opportunities, and schedule high-value meetings for the institutional Lead Sales Managers to pitch, demo and close. • Own a defined sub-universe of 600–800 institutions; refresh and tier the list monthly with Marketing. • Run multi-touch outbound sequences — phone, email, LinkedIn, WhatsApp — to named decision-makers at each institution. • Reach 60–80 dialled prospects per day; complete 140–180 live decision-maker conversations per month. • Run the 6-section qualifying questionnaire on every contacted institution; route qualified prospects to LSMs. • Map and maintain decision-maker structures for every active account — Principal, Academic Head, Trustee, Procurement, key influencers. • Convert webinar attendees into meetings within 24 hours; own the post-event motion for every Knotral and partner webinar. • Run a structured quarterly re-engagement programme against 12-month-dormant accounts. • Coordinate calendar logistics for LSM in-person site visits — institutional sales often have an in-person leg.

🎯 Requirements

• 3–5 years of B2B inside sales with institutional outreach exposure — edtech, ELT, publishing, assessment, or adjacent. • Comfort speaking with senior school leadership (Principals, Heads, Directors) — no phone-fear under any circumstance. • Working knowledge of the Indian K-12 board landscape: IB, Cambridge, CBSE, ICSE — and what distinguishes them. • Fluent in English and Hindi; strong written-email skills for institutional follow-up. • Discipline with CRM and LinkedIn Sales Navigator — saved searches, alerts, account tracking. • Prior experience selling into Indian schools, principals, or academic heads. • Familiarity with the Indian school FY procurement cycle (Feb–April for next academic year). • Working knowledge of a regional Indian language relevant to a major K-12 cluster (Tamil, Telugu, Marathi, Kannada, Bengali).

🏖️ Benefits

• Competitive fixed plus performance-linked incentive, paid monthly. • Cohort learning, daily 1–2 PM collaborative coaching, monthly certification. • Career path into Senior ISM, Cohort Lead, or transition into institutional LSM by mutual agreement. • Direct exposure to international education brands and senior school decision-makers across India.