Senior Digital PR Manager

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Logo of inDrive

inDrive

1001 - 5000 employees

📦 Logistics

📣 Marketing

✈️ Travel

💰 $150M Debt Financing - inDrive on 2024-03

Logistics • Marketing • Travel

inDrive is a global ride-hailing and delivery super-app that connects passengers, drivers, couriers and businesses through a marketplace where users negotiate fair prices. It offers city rides, city-to-city trips, courier and freight delivery, and consumer and driver financial services (inDrive. Money) such as loans. The company positions itself as an online aggregator focused on safety, local social-impact projects, and expanding mobility and delivery services across many countries.

📋 Description

• Drive the end-to-end strategy to maximize LLM indexing & visibility across leading generative engines (such as ChatGPT, Gemini, and others). • Pioneer an AI-driven content strategy & reputation model to ensure accurate, authoritative, and positive brand representation in AI outputs. • Monitor online conversations and brand mentions across social media, blogs, forums, review sites, and news outlets to maintain full visibility over digital discourse. • Lead complex cross-market coordination across high-priority focus countries and communication markets globally. • Ensure global frameworks are seamlessly localized and adapted to regional market nuances. • Drive deep integration with PR, content, SMM, and brand teams at both HQ and regional levels. • Act as the strategic bridge ensuring that all communication streams are optimized for both human audiences and AI crawlers. • Focus on building internal expertise vs. external dependency. • Establish a robust global analytics framework utilizing advanced platforms to track sentiment trends, brand mentions, and visibility rates in AI-generated answers. Deliver high-level actionable insights to the C-suite.

🎯 Requirements

• 6+ years of expert experience in Digital Communications, PR, or Online Reputation Management, preferably within a global HQ or a fast-paced international tech environment. • Proven track record of managing complex, cross-functional digital projects and leading cross-market coordination across multiple regions. • Deep understanding of LLM indexing, AI search algorithms, and the emerging GEO landscape. • Hands-on experience with advanced social listening, data analysis, and visibility tracking platforms (e.g., Profound, otterly.ai). • Exceptional stakeholder management skills, with a demonstrated ability to integrate workflows across PR, content, SMM, and brand teams. • Strong strategic mindset focused on capability-building and scaling internal expertise within a global organization. • Exceptional crisis-management skills with the ability to remain calm and decisive under pressure. • Strong written and spoken English skills to collaborate effectively with our global teams and markets.

🏖️ Benefits

• - Hybrid work mode and flexible schedule. • - Access to professional counseling services, including psychological, financial, and legal support. • - Diverse internal training programs. • - Partially or fully paid additional training courses. • - All necessary work equipment.

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