Senior Integrated Marketing Manager, B2B SaaS

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Infiterra

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SaaS • B2B • Marketplace

Infiterra is a subscription commerce SaaS platform that automates quote-to-bill workflows for IT Distributors, Managed Service Providers (MSPs), and Telcos. The platform provides a unified product catalog and cloud marketplace, subscription billing, credit risk and reseller management, business reporting, and pre-built vendor/back-office integrations with open APIs to streamline provisioning, payments and reconciliations. Infiterra is positioned as a B2B solution to help channel partners scale multi-vendor cloud businesses, reduce errors, and accelerate cash flow.

51 - 200 employees

Founded 2012

☁️ SaaS

🤝 B2B

🏪 Marketplace

📋 Description

• Design and run programs that move target accounts from awareness → pipeline → revenue, making sure every touchpoint (content, events, email, paid, web, sales plays) works together. • Build campaign plans by segment (targets, value propositions, offers, channels, KPIs). • Turn company priorities into clear GTM programs with timelines, assets, and owners. • Work with the Performance Marketing Manager to decide channels, budgets, and targeting, and to brief them and/or agencies for execution. • Coordinate an integrated campaign calendar (webinars, events, content launches, email nurtures) to avoid conflicts and maximize impact. • Align with Sales on target account lists, personas, and plays per segment. • Ensure clear, consistent follow-up (talk tracks, cadences, SLAs). • Use ABM and analytics tools to monitor account engagement and pipeline influence and recommend what to scale, pause, or change. • Translate campaign and ABM strategy into clear briefs for content, creative, and web (landing pages, reports, webinar topics, email flows, in-event materials). • Drive content repurposing (e.g. turning a hero report or flagship webinar into multiple formats across channels). • Plan and coordinate webinars, virtual events, and sponsored events as part of integrated campaigns in collaboration with the Senior Events & Comms Manager. • Define KPIs per program (MQLs, SQLs, pipeline created, influenced revenue, and key engagement metrics like CTR, CPL, and conversion rates by stage).

🎯 Requirements

• 6–10 years in B2B marketing, ideally in SaaS, with strong demand generation and ABM experience across EMEA and North America. • Proven track record running multi-channel campaigns that generate pipeline and revenue (not just leads). • Hands-on collaboration experience with Sales and BDR teams. • Performance/paid media specialists or agencies. • Events and content functions. • Strong campaign and ABM planning: you can turn business goals into concrete programs, plays, and calendars. • Confident in analyzing reports and dashboards, using data to make decisions (what to stop, scale, or adjust). • Excellent stakeholder management and communication; comfortable working with C-level and senior sales leaders on funnel definitions and program updates. • Solid project management: able to run multiple campaigns in parallel without losing detail. • Bonus Points 🌟 • Familiarity with commercial metrics such as CAC, LTV:CAC, pipeline velocity, and payback. • Comfort using AI tools to speed up research, copy creation, and analysis.

🏖️ Benefits

• A tech-passionate team with a friendly culture and an international breed. • A high-end technology product • Competitive compensation package with benefits. • Private insurance program & Annual Basic Health Care. • Flexibility on remote working (we use the work-from-anywhere model). • Opportunities for knowledge growth through continuous training. • Modern, friendly & fully equipped workplace.