Senior Paid Media Manager

July 21

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Influ2

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B2B • Marketing • Advertising

Influ2 is a marketing technology company that specializes in contact-level advertising, helping businesses improve their sales pipeline by targeting specific decision makers with personalized ads. The company offers a unique platform that integrates seamlessly into existing marketing systems, allowing sales and marketing teams to work more closely together. By focusing on individual-level targeting across major social and display networks without relying on cookies or IP addresses, Influ2 ensures compliance with data protection standards like CCPA and GDPR. This approach enables companies to track the impact of their advertising on revenue and sales opportunities, ultimately optimizing ad spend and enhancing the buying journey for niche B2B audiences.

51 - 200 employees

🤝 B2B

💰 $8M Series A on 2021-10

📋 Description

• Own paid acquisition across all key channels: LinkedIn, Google, Bing, Capterra, Reddit, Meta, and YouTube. • Build full-funnel programs that attract, nurture, and convert the right buyers. Think beyond leads and focus on qualified pipeline. • Experiment constantly. Test to see what drives results, then scale what works. • Track performance. Live in the numbers: CPC, CPL, ROAS, conversion rates, pipeline contribution. And know what to do when something isn’t working. • Collaborate across the team. Work closely with content, design, product marketing, and sales to make sure campaigns land the right message. • Bring clarity. Not just reports, real insights. We want someone who can connect the dots and make smart decisions based on what the data says (and doesn’t say).

🎯 Requirements

• 5+ years of experience running high-performing paid media programs in B2B, ideally for SaaS companies. • Deep experience with LinkedIn and Google Ads. Hands-on experience with Bing, Meta, YouTube, Reddit, and Capterra. • Strong understanding of the B2B buyer journey and how to build programs that influence it. • Confidence using Looker or other BI tools. • Experience with SQL would be helpful.

🏖️ Benefits

• Remote work, no fixed hours. Work wherever and whenever you do your best thinking. • Unlimited Vacation policy to ensure a healthy work-life balance. • Generous Parental Leave and other well-structured PTO and leave policies. • A flat, fast-moving team where your ideas will have impact immediately. • A well-rounded health package offering comprehensive medical coverage to support you.