B2B Demand Generation Manager – Head of Marketing

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influData

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

📱 Media

☁️ SaaS

eCommerce • Media • SaaS

influeData is a comprehensive influencer marketing platform that facilitates the search, analysis, and management of influencer campaigns across major platforms like Instagram, TikTok, and YouTube. With a database of over 20 million influencers, influData utilizes AI-powered tools to provide detailed insights into the compatibility of influencers with brands through metrics such as audience demographics, engagement rates, and past campaign success. The platform offers extensive features for campaign management, content search, and community engagement, making it a valuable tool for brands looking to optimize their influencer marketing strategies. InfluData's services cater to marketers and agencies in over 50 countries, providing them with the necessary data to make informed decisions and improve their campaign outcomes.

📋 Description

• Focus: Build the inbound engine from zero to full scale for the enterprise SaaS segment. • Responsible for the marketing budget and ROI (cost-per-lead, pipeline value). • Work closely with the CEO/COO and sales team to hand over marketing-qualified leads (MQLs) into the sales pipeline. • Identify and recruit influencers and speakers across the German-speaking market. • Build and scale lead-generation channels (webinars, content, thought leadership, performance marketing).

🎯 Requirements

• Proven experience in B2B demand generation, preferably in SaaS and enterprise segments. • Hands-on mentality: you not only plan strategies, you execute them yourself. • Deep understanding of the DACH target market and how to position complex software solutions to decision-makers. • Experience building partner networks (affiliates, experts, speakers).

🏖️ Benefits

• Balanced work-life through flexible working hours (flexitime model) • Flexible remote work policy • Regular team-building events in Vienna • Workations are also part of our culture • Active contribution of your own ideas and strategies is explicitly encouraged • Exciting collaboration with our sister company WeCreate Germany and access to an exclusive creator network