Director of Demand Generation

Job not on LinkedIn

🔥 9 minutes ago

🇺🇸 United States – Remote

💵 $150k - $200k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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InfluxData

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

💼 Consulting

🏭 Manufacturing

📦 Logistics

Consulting • Manufacturing • Logistics

InfluxData is a company that specializes in managing time series data, providing platforms such as InfluxDB for real-time analytics and data monitoring. Their products, like InfluxDB Cloud and InfluxDB Clustered, are designed to manage high-volume, high-velocity data efficiently for various use cases, including IoT analytics, machine learning, and predictive maintenance. With over 300 integrations and open-source offerings, InfluxData supports a broad range of industries including energy, manufacturing, telecommunications, and aerospace, aiming to modernize operations with precise and real-time data insights.

📋 Description

• Own our demand gen strategy - the multi-channel campaign engine (paid, email, webinars, sponsorships, ABX) that drives pipeline across both our PLG and enterprise motions. • Build and scale ABX programs against priority verticals (IIoT/manufacturing, energy, fintech, aerospace) in partnership with Sales. • Lead and develop a small team - set clear expectations, push people to grow, and build a function they thrive in, plus manage agency and contractor relationships. • Own the pipeline target and the model behind it - channel mix, spend allocation, conversion rates, stage-by-stage targets. • Partner cross-functionally - with PMM and Content on campaign messaging, Web on landing pages and conversion paths, and SDR leadership on lead handoff and feedback loops. • Use AI and automation to make the team more efficient — campaign builds, personalization, reporting — so we scale output without scaling headcount at the same rate. • Track AI-driven discovery trends - how AI search is reshaping top-of-funnel behavior for technical buyers, and bring that into channel strategy. • Own and defend the demand gen budget

🎯 Requirements

• 10+ years in B2B SaaS demand generation or growth marketing, including 3+ years leading a team • Experience marketing to technical audiences, and comfort being in rooms where people build things you don't necessarily build yourself • A track record running both PLG and enterprise GTM motions, ideally at the same company. • Fluency with a modern marketing/sales stack, like Marketo, Salesforce, Qualified, and Clay, and a data-driven approach you can defend to sales and executive leadership. • Strong sense of ownership; you don't wait for a playbook. You see a gap, build the solution, and ship it.

🏖️ Benefits

• Medical/dental/vision insurance with 100% coverage for employees • Company contribution to your FSA • Flexible Time Off - take the time you need • Life Insurance, short and long term disability insurance • 401(k) • Wellness programs • Annual professional development budget • Financial planning and legal advice