Informa
10,000+ employees
Founded 1998
💼 Consulting
📣 Marketing
🏨 Hospitality
Consulting • Marketing • Hospitality
Informa is a global leader in business intelligence, academic publishing, and events. It is home to hundreds of specialist brands and businesses, focused on connecting people with knowledge through events and digital products. Informa operates in over 30 countries and has a workforce of 12,000 colleagues globally. The company runs divisions such as Informa Markets, which facilitates trade and growth through events, and Taylor & Francis, a leading publisher of academic research. Informa prioritizes sustainability and diversity, aiming to positively impact markets and communities. As a member of the FTSE 100, Informa is known for its strong financial performance and scale within the academic and B2B markets.
Marketing Executive – Freelance
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🔥 0 minutes ago
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Informa
10,000+ employees
Founded 1998
💼 Consulting
📣 Marketing
🏨 Hospitality
Consulting • Marketing • Hospitality
Informa is a global leader in business intelligence, academic publishing, and events. It is home to hundreds of specialist brands and businesses, focused on connecting people with knowledge through events and digital products. Informa operates in over 30 countries and has a workforce of 12,000 colleagues globally. The company runs divisions such as Informa Markets, which facilitates trade and growth through events, and Taylor & Francis, a leading publisher of academic research. Informa prioritizes sustainability and diversity, aiming to positively impact markets and communities. As a member of the FTSE 100, Informa is known for its strong financial performance and scale within the academic and B2B markets.
📋 Description
• Work with the marketing manager and content executives to deliver outbound marketing campaigns and event websites • Build implementation plans, Gantt charts, Time & Action Plans, Content Calendars, and Budget Trackers • Implement campaign tracking and attribute performance to channels and activities • Develop and monitor offline channel incentives and performance • Develop relationships with media, associations, industry partners, and social media influencers • Coordinate partner deliverables and contra agreements • Raise purchase orders, maintain budget trackers, and manage external suppliers • Develop website content to maximise relevant traffic and conversion • Develop email, print, and digital marketing collateral • Deliver content calendars across email, social media, digital marketing, and direct mail • Maintain social media channels and maximise engagement and conversion • Monitor campaign performance and produce reports and insights • Analyse trends, campaign effectiveness, ROI, and channel performance • Capture data from surveys, registration forms, and industry research • Ensure adherence to data governance and data management policies • Share marketing case studies with internal marketing teams • Identify target audiences and segments • Send, monitor, and optimise communications across designated channels • Build, maintain, and optimise product websites • Manage and format external files for database import and fulfilment • Proof marketing collateral and digital content against brand and Informa standards • Monitor marketing trends and introduce appropriate new channels and techniques
🎯 Requirements
• Educated to degree level or equivalent • Analytical and questioning mindset • Highly creative with excellent copywriting and visual marketing skills • Fast learner committed to personal development and growth • Deadline and target driven • Experience using email marketing platforms • Experience with databases and data selection/management software • Experience with CMS platforms; coding knowledge not required • Experience with marketing analytics and reporting platforms such as Google Analytics or Adobe • Thorough understanding and experience of digital marketing, including PPC, SEO, and online advertising • Thorough understanding and experience of direct marketing • Database development and growth, including segmentation and advanced targeting • Experience building relationships with partners and stakeholders • Experience working in a pressurised environment • Good verbal and written communication skills • Proficient in MS Office, including intermediate/advanced PowerPoint, Word, and Excel • Desirable: experience with marketing automation technology, preferably Eloqua • Desirable: experience managing social media through Sprout Social, Hootsuite, or similar scheduling platforms • Desirable: experience with social media listening and sentiment analysis • Desirable: formal business/marketing higher education qualification • Desirable: experience with Eloqua and/or Adobe Experience Manager • Desirable: events marketing experience
🏖️ Benefits
• Remote work available • Personal development and growth opportunities • Supportive leadership and new career opportunities • Disability-friendly environment • Interview or selection-process support and adjustments where required
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