Info-Tech Research Group
1001 - 5000 employees
🤝 B2B
🏢 Enterprise
B2B • Enterprise
Info-Tech Research Group is a B2B technology research and advisory firm that helps IT leaders build and run successful IT organizations through analyst research, toolkits, executive coaching, events, webinars, membership services, vendor evaluations, and consulting. The company publishes practical reports, buyer’s guides, software reviews, and blueprints to support enterprise IT decision-making, and operates training/certification programs and member portals to deliver on-demand and bespoke advisory support.
Marketing Director
🕒 Yesterday
🗣️🇫🇷 French Required
🗣️🇪🇸 Spanish Required
🗣️🇩🇪 German Required
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Info-Tech Research Group
1001 - 5000 employees
🤝 B2B
🏢 Enterprise
B2B • Enterprise
Info-Tech Research Group is a B2B technology research and advisory firm that helps IT leaders build and run successful IT organizations through analyst research, toolkits, executive coaching, events, webinars, membership services, vendor evaluations, and consulting. The company publishes practical reports, buyer’s guides, software reviews, and blueprints to support enterprise IT decision-making, and operates training/certification programs and member portals to deliver on-demand and bespoke advisory support.
📋 Description
• Develop and execute a comprehensive marketing strategy • Partner with sales teams to align marketing with business goals • Lead integrated planning for cohesive campaigns • Oversee programs that drive revenue growth • Manage marketing performance and optimize based on data • Collaborate with internal partners on digital campaigns • Lead messaging and campaign development for various events • Drive marketing support for McLean & Company events • Lead, mentor, and develop a multidisciplinary marketing team
🎯 Requirements
• BA/BS degree in Marketing, Communications, or a related field • 10+ years of progressive marketing experience • Proven track record in revenue growth marketing, marketing automation, and digital campaign optimization • Strong experience managing cross-channel marketing including email, social, events, and web • Ability to translate complex business priorities into clear marketing strategies and actionable plans • Analytical mindset with experience measuring marketing performance • Exceptional communication and leadership skills • Bilingual proficiency in French, Spanish or German is a good to have
🏖️ Benefits
• Equal opportunity employer committed to diversity and inclusion • Accommodation available throughout recruitment and hiring process
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