Senior Manager, Customer Campaigns, Communications

🕒 May 5

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Info-Tech Research Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

🏢 Enterprise

B2B • Enterprise

Info-Tech Research Group is a B2B technology research and advisory firm that helps IT leaders build and run successful IT organizations through analyst research, toolkits, executive coaching, events, webinars, membership services, vendor evaluations, and consulting. The company publishes practical reports, buyer’s guides, software reviews, and blueprints to support enterprise IT decision-making, and operates training/certification programs and member portals to deliver on-demand and bespoke advisory support.

📋 Description

• Develop and own the strategy for customer email communications, including program architecture, audience segmentation, persona mapping, and content strategy. • Build and manage detailed customer journey maps that align content delivery to the right audience at the right moment across the lifecycle. • Apply persona-based thinking and behavioral segmentation to design targeted, relevant communications that drive meaningful engagement. • Define and maintain content mapping frameworks that connect messaging pillars to audience segments, funnel stages, and campaign objectives. • Build, configure, and deploy emails and automated campaign flows end-to-end using Salesforce and Salesforce Marketing Cloud. • Manage integrated campaigns that span email, web, and pop-up touchpoints, ensuring consistent messaging and a cohesive customer experience. • Design and execute a structured A/B testing program across subject lines, content formats, CTAs, send times, and audience segments to continuously improve performance. • Monitor and report on key campaign metrics including open rates, click-through rates, conversion rates, unsubscribes, and downstream engagement. • Write clear, detailed creative briefs for the content team, ensuring copy, design, and asset requests are scoped, prioritized, and delivered on time. • Manage a complex, multi-stream content calendar covering customer campaigns, triggered programs, seasonal sends, and integrated initiatives.

🎯 Requirements

• 7-10 years of end-to-end experience in campaign strategy, management, and execution, with a focus on customer email communications. • Hands-on, expert-level experience building, deploying, and optimizing campaigns in Salesforce Marketing Cloud (preferred), or similar marketing automation platform. • Proven experience designing customer journey programs using segmentation, personas, and content mapping to drive engagement and retention. • Strong A/B testing experience and a data-driven approach to optimizing campaign performance. • Demonstrated ability to manage a complex content calendar across multiple concurrent workstreams and stakeholders. • Experience writing creative briefs and working collaboratively with content and design teams. • Solid understanding of campaign tracking, UTM strategy, attribution, and marketing analytics. • Experience building and managing web pop-ups or integrated digital campaigns across multiple channels. • Highly organized self-starter with excellent time management and task prioritization skills. • Strong collaborator who thrives in cross-functional environments and communicates clearly with both technical and non-technical stakeholders. • Experience in a technology or SaaS environment is a strong asset. • Salesforce/CRM experience is required; additional marketing technology experience (e.g., CDP, analytics platforms, CMS) is a plus. • Bilingual proficiency in French, Spanish or German is preferred to support our diverse client base across North America and globally.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development