Infovista
501 - 1000 employees
Founded 1996
🤝 B2B
📡 Telecommunications
💰 Debt Financing on 2014-07
B2B • Software • Telecommunications
Infovista is a software company that develops unique solutions for communications service providers (CSPs) and enterprises, enhancing network experiences and enabling new services like 5G and IoT. With a diverse team of over 500 professionals operating in more than 150 countries, Infovista focuses on eliminating complexity and driving productivity within communications networks. Established in 1995, the company offers innovative products that streamline operations and facilitate the monetization of services in a rapidly evolving telecommunications landscape.
Marketing Campaign Manager
🔥 1 minute ago
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Infovista
501 - 1000 employees
Founded 1996
🤝 B2B
📡 Telecommunications
💰 Debt Financing on 2014-07
B2B • Software • Telecommunications
Infovista is a software company that develops unique solutions for communications service providers (CSPs) and enterprises, enhancing network experiences and enabling new services like 5G and IoT. With a diverse team of over 500 professionals operating in more than 150 countries, Infovista focuses on eliminating complexity and driving productivity within communications networks. Established in 1995, the company offers innovative products that streamline operations and facilitate the monetization of services in a rapidly evolving telecommunications landscape.
📋 Description
• Lead the design of integrated B2B campaigns — defining objectives, audiences, value proposition, channel mix, content needs, KPIs and budget assumptions. • Translate product launches, brand positioning moments, and sales priorities into clear, executable campaign plans. • Build campaign briefs and frameworks that align content, design, web, social, paid and events teams around a shared narrative and outcome. • Run end-to-end campaign delivery: timeline, deliverables, dependencies, stakeholder alignment and quality control. • Coordinate cross-functionally with content, social, brand & design, web, marketing operations, product marketing, sales enablement and external agencies — making sure each channel pulls in the same direction. • Manage the production of campaign assets across formats (landing pages, emails, ads, organic posts, content pieces, video, sales tools), owning briefs and reviews. • Support strategic moments and brand positioning activity — pre-event awareness, on-event engagement, post-event nurture. • Build, launch and monitor campaigns inside HubSpot (workflows, emails, lists, landing pages) and on the Infovista website (Drupal). • Plan and orchestrate organic social activity (LinkedIn-led), partner co-marketing, and paid media — briefing the relevant specialists and reviewing execution. • Brief and review content created by writers, SMEs, executives, agencies and product teams to make sure it serves the campaign and Infovista's tone of voice. • Repurpose and adapt existing content into campaign-ready assets across formats and audiences. • Step in to write or polish key campaign copy when required (landing page hero, email sequences, executive posts, ad copy) — but most writing will be briefed and reviewed, not authored. • Maintain visibility on the editorial calendar and SEO/GEO/AEO priorities to make sure campaigns benefit from organic discoverability. • Define campaign KPIs upfront, track in-flight performance, and report on results (traffic, engagement, MQLs, pipeline contribution and ROI). • Run optimization cycles: A/B testing, audience refinement, message and creative iteration. • Share campaign learnings with the wider marketing team and feed insights into future planning.
🎯 Requirements
• 3+ years of experience as a marketing campaign manager, demand generation manager, integrated marketing manager, or equivalent (in B2B, ideally in technology, SaaS, telecom, or another complex industry). • Demonstrated track record of designing and delivering integrated campaigns across multiple channels (web, email, social, content, events, paid). • Strong project management skills: comfortable owning timelines, dependencies and stakeholders across functions. • Hands-on experience with marketing automation, ideally HubSpot, building emails, workflows, landing pages, lists. • Confident with marketing performance: setting KPIs, reading dashboards, drawing actionable conclusions. • Strong writing and editorial judgement: able to brief, review, and improve content even if you are not the primary writer. • Excellent English (written and spoken); all company communications are in English.
🏖️ Benefits
• Flexible workplaces - adaptable work schedules, workspaces and locations • Inclusive culture - everyone’s voice matter. • Sustainability - environmental, social & governance programs (ESG Group) • Innovative environment - shape the future of next gen networks. • Competitive compensation & benefits plans • Career development plans
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