Digital Engagement Manager

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🔥 22 minutes ago

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ingroup

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2008

🏥 Healthcare

📣 Marketing

💼 Consulting

Healthcare • Marketing • Consulting

ingroup is a consulting firm focused on providing solutions in personnel selection and head hunting. They also offer comprehensive management of training, organizational consultancy, and executive coaching. The team is made up of experts dedicated to ensuring client satisfaction and promoting healthier, more participative, and sustainable organizations.

📋 Description

• Manage and execute messaging across digital channels, including mobile messaging and PWA push notifications. • Develop and manage sequential messaging flows across audience segments. • Align messaging across email, mobile, and other digital touchpoints to support the full customer journey. • Support messaging strategies tied to conversion, engagement, and retention goals. • Identify optimization opportunities across messaging flows and campaigns. • Build, schedule, test, and deploy email campaigns across multiple languages using SendGrid. • Manage email lists, segments, and basic HTML edits and automations. • Coordinate email timelines with marketing, development, commercial, and PR calendars. • QA emails for copy accuracy, links, formatting, personalization, and deliverability. • Prepare and share email and messaging performance reports (open rate, CTR, conversions, clicks, etc.). • Work closely with Marketing, Content, Social Media, Technology, and Leadership teams to align messaging with business objectives.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or a related field. • 2+ years of experience in Digital Marketing, Lifecycle Marketing or similar roles. • Fully bilingual in Spanish and English.