Associate Director, Social Media Strategy

🕒 3 days ago

🗽 New York – Remote

🗽 New York – Remote

💵 $125k - $140k / year

⏰ Full Time

🟠 Senior

💕 Social Media Manager

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Inizio Evoke

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

💊 Pharmaceuticals

🧬 Biotechnology

B2B • Pharmaceuticals • Biotechnology

Inizio Evoke is a global marketing and communications unit within the Inizio group that provides data-driven, creative, and omnichannel marketing and communications services to health and life sciences clients. It supports commercialization, product launches, congress experiences, and transformation initiatives, combining marketing expertise with scientific understanding and AI-enabled technology to drive growth and engagement for pharmaceutical and biotech organizations.

📋 Description

• Lead in creating top-notch social strategies and content plans, ensuring feedback, strategic consultation and social media management is done to a high level. • Guide clients and teams on social media strategies and issues, providing insights before implementation. • Be the go-to social media subject matter expert, providing insight around platform capabilities, specifications and functionalities for clients and external audiences • Inform and develop new approaches, ideas, and services to expand the agency's social media and strategy capabilities • Lead teams through social listening, • Aid in omnichannel and engagement strategy initiatives, promoting social media's alignment into client's omnichannel mix • Counsel clients and teams on best practices for social media execution, showcasing deep knowledge of platform functionalities, formats, trends, and both organic and paid content across major social channels like Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Snapchat, and YouTube. • Stay up to date with latest digital marketing trends and technologies to maintain a competitive edge

🎯 Requirements

• At least 5 years of experience in health, biotech, or pharmaceuticals. • Experience developing and presenting strategic social media plans across various channels, including Facebook, X, LinkedIn, YouTube, and Pinterest, with a strong understanding of both organic and paid content. • Experience growing social media business with existing clients and participating in new business pitches. • Experience mentoring junior team members. • In-depth knowledge of FDA and FTC regulations for social media in the biotech and pharma industries. • Experience in client service, in an agency environment, with experience collaborating within integrated teams. • Skill with social monitoring and measurement tools, with strong analytical and problem-solving abilities. • Bachelor's degree in life sciences, marketing, or communications

🏖️ Benefits

• Health insurance • Dental insurance • 401(k) • Tuition reimbursement • Flexible time off