VP, Media Relations

🕒 May 5

🗽 New York, Pennsylvania – Remote

🗽 New York – Remote 🔔 Pennsylvania – Remote

💵 $130k - $150k / year

⏰ Full Time

🔴 Lead

🎙️ Public Relations (PR)

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Inizio Evoke

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

💊 Pharmaceuticals

🧬 Biotechnology

B2B • Pharmaceuticals • Biotechnology

Inizio Evoke is a global marketing and communications unit within the Inizio group that provides data-driven, creative, and omnichannel marketing and communications services to health and life sciences clients. It supports commercialization, product launches, congress experiences, and transformation initiatives, combining marketing expertise with scientific understanding and AI-enabled technology to drive growth and engagement for pharmaceutical and biotech organizations.

📋 Description

• Lead the development and delivery of strategic media relations programmes across key consumer health accounts • Act as a senior client partner and trusted advisor, shaping media strategy aligned to brand and business goals • Build and maintain strong relationships with top-tier consumer, lifestyle, and health media • Oversee high-quality execution of campaigns, ensuring best-in-class media engagement and results • Provide expert counsel on issues management and crisis communications in fast-moving, consumer-facing environments • Lead client workshops, media training sessions, and stakeholder engagement initiatives • Drive integrated thinking across account teams, ensuring media is central to broader communications strategies • Manage, mentor, and inspire junior team members, supporting their growth and development • Play a key role in new business—leading media strategy in pitches and identifying growth opportunities

🎯 Requirements

• 10+ years’ experience in media relations, ideally within consumer health • A strong network of media contacts and a proven ability to secure impactful, top-tier coverage • Deep understanding of consumer audiences, trends, and culturally relevant storytelling • Demonstrated success managing complex client relationships and acting as a senior strategic partner • Experience leading teams and fostering a collaborative, high-performance culture • Strong commercial awareness and experience contributing to business growth and new business pitches • Exceptional communication, presentation, and influencing skills

🏖️ Benefits

• medical • dental • 401(k) • tuition reimbursement • flexible time off