Marketing Data Analyst – 6 Month Contract

🕒 February 21

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $100 - $105 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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Innodata Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

(NASDAQ: INOD) Innodata is a global data engineering company delivering the promise of AI to many of the world’s most prestigious companies. We provide AI-enabled software platforms and managed services for AI data collection/annotation, AI digital transformation, and industry-specific business processes. Our low-code Innodata AI technology platform is at the core of our offerings. In every relationship, we honor our 30+ year legacy delivering the highest quality data and outstanding service to our customers.

📋 Description

• Gather and analyze data from multiple sources, including web analytics, social media, and CRM tools to identify trends, patterns, and insights. • Monitor overall marketing performance, evaluate ROI for direct marketing spend, and conduct A/B testing to refine strategies. • Create dashboards, comprehensive reports, and presentations using tools like Tableau or Excel to communicate findings to stakeholders. • Analyze competitor activity, market trends, and consumer buying intentions to inform marketing strategies. • Work with marketing, sales, and product teams to translate data into actionable insights and strategic recommendations

🎯 Requirements

• 3+ years experience in marketing analytics or data based roles. • Proficiency in analytical tools, like Google Analytics, Tableau, Power BI, and Excel for data analysis and visualization • Data interpretation and analysis skills for interpreting large data sets to identify trends and opportunities • Effective communication to translate complex data into clear, actionable insights for various stakeholders • Marketing knowledge, including familiarity with marketing principles, digital advertising, and consumer behaviour patterns • Attention to detail ensures data analysis, reporting, and trend identification accuracy • Adaptability and learning show an eagerness to stay on top of industry trends and adapt to new analytical methods • Problem-solving skills for identifying challenges within data findings and finding creative solutions to address marketing objectives • Strong interpersonal skills to work effectively with cross-functional teams, particularly within marketing and product development