Product Data and Analytics Lead

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April 26

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State of New Jersey

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The New Jersey State Constitution places all political power with the people. The State Government is instituted for the protection, security, and benefit of the people of New Jersey. Responsibilities are shared between the three branches of State Government - The Executive, Legislative and Judicial Branches.

10,000+ employees

📋 Description

• The Office of Innovation seeks a skilled and experienced Product Data and Analytics Lead to join our Business.NJ.gov team. • This role will focus on leveraging data to transform how the state interacts with businesses and entrepreneurs, enhancing the effectiveness of Business.NJ.gov. • The successful candidate will integrate data services and activities to improve products, define success, and advance diversity and equity in entrepreneurship across New Jersey. • For this role, we are seeking skilled and experienced professionals with at least 5 years of data analytics and policy research experience.

🎯 Requirements

• 5+ years of experience in data and product analytics; a focus on public service and impact is preferred. • Proven experience as a Google Analytics technical expert or similar role, with a deep understanding of Google Analytics implementation, configuration, and reporting. • Familiarity and up-to-date experience with Google Analytics 4, Google Tag Manager, and associated modern platforms, as well as managing the migration of data into new platforms. • Analytical acumen with demonstrated experience generating data to drive tangible actions; familiarity in quantitative and qualitative research strategies; commitment to ethical data practices. • In-depth knowledge of web analytics concepts, tracking methodologies, data visualization skills, and data analysis techniques. • Proficiency in implementing Google Analytics through JavaScript, Google Tag Manager, and other relevant tools. • Familiarity with advanced tracking techniques, such as funnel and goal tracking, cross-domain tracking, custom dimensions, and event tracking. • Solid understanding of digital marketing strategies and metrics, including SEO, SEM, social media, and conversion optimization. • Strong communicator with experience using data to drive insights and translating technical concepts into understandable and actionable intelligence for non-technical audiences. • Strong problem-solving skills and attention to detail, able to identify and troubleshoot technical issues effectively. • Project management capabilities and the ability to work independently or collaboratively in a fast-paced environment. • Up-to-date knowledge of industry trends, best practices, and evolving technologies in web analytics and data governance. • Graduate-level training in public policy, data science, statistics, economics, applied mathematics, and/or business is preferred, but not required.

🏖️ Benefits

• full benefits