Insider.
Artificial Intelligence ⢠SaaS ⢠Marketing
Insider is a leading AI-native omnichannel experience and customer engagement platform that offers advanced marketing solutions to empower marketing teams worldwide. The company focuses on delivering personalized, data-driven customer experiences across a wide range of channels, such as web, email, WhatsApp, SMS, and more. By utilizing artificial intelligence and machine learning, Insider helps brands optimize customer acquisition, engagement, and retention, driving significant increases in conversion rates and return on investment. Trusted by over 1,200 brands internationally, Insider continuously innovates its platform to include capabilities like behavioral analytics, journey orchestration, and predictive marketing.
Messaging Deliverability Specialist (SMS/WhatsApp)
August 15
Insider.
Artificial Intelligence ⢠SaaS ⢠Marketing
Insider is a leading AI-native omnichannel experience and customer engagement platform that offers advanced marketing solutions to empower marketing teams worldwide. The company focuses on delivering personalized, data-driven customer experiences across a wide range of channels, such as web, email, WhatsApp, SMS, and more. By utilizing artificial intelligence and machine learning, Insider helps brands optimize customer acquisition, engagement, and retention, driving significant increases in conversion rates and return on investment. Trusted by over 1,200 brands internationally, Insider continuously innovates its platform to include capabilities like behavioral analytics, journey orchestration, and predictive marketing.
đ Description
⢠Insider is a B2B SaaS company looking for an SMS/WA Specialist to oversee all aspects of SMS marketing and to develop standard operating procedures going forward ⢠Develop SMS/WA strategies for fast-growing clients ⢠Determine the segmentation strategy, sequencing, and dynamic content for all SMS/WA clients ⢠Collaborate with the team to implement the best strategies for our clients ⢠Deliver monthly reports with analysis of performance and strategic recommendations for continual improvement ⢠Must have knowledge for SMS sender ID, ling code, short code, Branded URL ⢠Monitor campaign delivery, troubleshoot issues, and ensure timely delivery of SMS messages ⢠Stay up-to-date with SMS marketing regulations and best practices ⢠Ensure compliance with relevant laws (e.g., TCPA) and maintain an understanding of opt-in and opt-out processes ⢠In-depth knowledge of TCPA Guidelines and Regulations ⢠Knowledge of various platforms (Twilio, Sinch, and other SMS platforms) ⢠Should be aware of creating WhatsApp Business Accounts, and verifying phone numbers in a single flow ⢠Should be aware of WhatsApp usage policies, brands, and content filtration policy ⢠Provision of status updates to the customer after each spot check and mitigation ⢠Responsible for manual system testing, checking, and scanning of content, plus follow on recommendations re. best practices and SMS/WA methods. ⢠Prepare presentations that document key learnings from test results ⢠Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges, and use these to develop better campaigns in the future ⢠Proactively investigate and manage issues affecting deliverability ⢠Create and deliver reports to demonstrate factors affecting deliverability and reputation ⢠Developing materials to promote the team, including presentation materials and case studies that highlight the challenges faced and the creativity, technology and methods used to overcome them ⢠Understand and follow workplace policies and procedures
đŻ Requirements
⢠Bachelor's degree, preferably in Business, Computer Science or related field ⢠The right candidate will have 3+ years of relevant experience / knowledge in the following areas: ⢠Marketing with a Digital marketing focus ⢠Customer intelligence ⢠Customer acquisition, development and retention practices ⢠Campaign planning, execution, segmentation and targeting techniques ⢠Email technology (prior experience in deliverability operations) ⢠Expert level knowledge of audience development through email platforms ⢠Familiarity with the major ESPs, Google Analytics, and email analytics systems a must ⢠Previous experience working with the big four inbox providers on deliverability, with an appreciation of emerging delivery challenges ⢠Demonstrated understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies, SNDS, JMRP, Google postmaster, yahoo FBL. ⢠A proven track record of success with growing customer engagement ⢠Basic HTML and Email design / production experience ⢠Extremely organized and thorough ⢠Track record of successful consulting ⢠Strong academic record including a degree ⢠Excellent written and verbal communication skills ⢠Ability to work effectively in a team environment; ability to work independently; ability to travel infrequently ⢠A genuine interest in business challenges and ideation of solutions to meet customer business objectives ⢠Superior conflict resolution, decision making and interpersonal skills ⢠Strong problem-solving skills: diagnosis, root-cause assessment, option evaluation and resolution ⢠Ability to manage multiple responsibilities and assignments simultaneously under strict deadlines ⢠Expertise in HTML, CSS, JavaScript and other coding paradigms for digital marketing ⢠Knowledge of SAAS products and customer base preferred ⢠Experience with an ESP, ISP
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