Paid Media Analyst

Job not on LinkedIn

🔥 15 hours ago

🇧🇷 Brazil – Remote

💵 R$6k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Insiderbits

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2023

📱 Media

Media

Insiderbits is an online content publisher and technology blog that publishes app reviews, how-to guides, tips, and technology-focused articles. The site features articles on mobile apps (money transfer, job-finding, plant identifier, movie finders, etc. ), practical tech tutorials (VPNs, mirroring phones to TVs, removing watermarks), consumer-oriented guides (health insurance, Section 8 housing), and curated lists of featured apps and tools. Insiderbits appears to operate as a media site aimed at consumers seeking app recommendations and practical tech advice.

📋 Description

• Execute and optimize paid media campaigns on Google Ads, Meta Ads, TikTok Ads, Kwai, and other platforms, with a focus on ROI and performance • Monitor KPIs daily, including CTR, CPA, and ROAS, and propose data-driven adjustments • Conduct A/B tests on creatives, targeting, and formats in collaboration with the creative and content teams • Support the development of automations for campaign management and scalable efficiency gains • Identify trends and opportunities by channel and provide strategic insights • Prepare performance reports with analytical clarity • Manage a high volume of campaigns and creatives while maintaining operational organization and quality • Support the identification of topics, content, and formats with the greatest scaling potential • Ensure the correct implementation and validation of UTMs, events, and measurement parameters

🎯 Requirements

• Experience with paid media on at least one platform: Google Ads, Meta Ads, or TikTok Ads • Strong command of performance metrics: CTR, CPA, ROAS, and CPM • Familiarity with analytics tools such as GA4, Looker Studio, or similar platforms • Experience with testing and data-driven decision-making • Proficiency in Excel or Google Sheets, including pivot tables, formulas, and data organization • Bachelor’s degree in Communications, Advertising, Marketing, Engineering, Business Administration, or a related field • Analytical mindset and curiosity to investigate problems and opportunities • Ability to prioritize and stay organized in environments with multiple simultaneous demands • Experience with international campaigns or managing multiple platforms simultaneously is a plus • Knowledge of campaign automation tools such as Revealbot, Madgicx, or similar platforms is a plus • Interest in traffic arbitrage and programmatic advertising • Familiarity with APIs, automations, or no-code tools • Interest in AI applied to productivity and media analysis

🏖️ Benefits

• Work-from-home allowance • Birthday day off • Performance-based variable incentive • Remote work • Collab+ (health and well-being support) • Gympass/Wellhub • Paid company shutdown period