Performance Marketing Manager – Host Growth, B2B

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PadSplit

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏠 Real Estate

👥 B2C

🏪 Marketplace

💰 $20.5M Series B on 2021-11

Real Estate • B2C • Marketplace

PadSplit is a platform that focuses on affordable co-living solutions, allowing individuals to rent private rooms in shared homes across various cities in the United States. By offering flexible stays with trusted identity and screening measures, it aims to create a safe and homey environment for its members. PadSplit markets itself as a more affordable option compared to other room rental services and helps members save money and build credit. The company also provides an opportunity for property owners to earn and make a positive impact in their communities by hosting rooms. PadSplit is recognized for its innovative technology and affordable housing solutions.

📋 Description

• Drive B2B strategy and execution of paid search, paid social, display, retargeting, and other channels across the Host growth funnel. • Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing efficiency and scale. • Manage and allocate budgets across channels, campaigns, and audiences to maximize return and drive growth. • Design and refine lead generation strategies, leveraging tools like Meta CAPI to improve signal quality and conversion tracking across the host funnel. • Partner with design and marketing teams to test and iterate on ad copy, creatives, landing pages, and offers, with a strong command of A/B testing methodology. • Collaborate with external platforms, partners, and internal stakeholders to launch, scale, and refine campaigns. • Analyze full-funnel performance to identify bottlenecks and opportunities for conversion improvement. • Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix to drive continuous improvement. • Build dashboards, monitor performance trends, and deliver clear, actionable insights and recommendations to stakeholders and leadership.

🎯 Requirements

• 5–7+ years managing paid media campaigns with direct-response KPIs and a track record of scaling acquisition efficiently. Experience with B2B tactics, either in-house or at an agency, is strongly preferred, ideally across a range of spend levels. • Deep hands-on experience with paid search, and paid social platforms (Google, Meta, X etc.); experience with additional channels is a plus. • Strong understanding of lead generation strategy, landing page optimization, A/B testing, and Meta CAPI implementation. • Advanced reporting capabilities with required hands-on experience in Rockerbox and GA4. Proficiency with data and BI tools such as Tableau, Supermetrics, or Looker—able to structure and use data properly to drive strategic decisions. • Proven experience with rigorous testing and scaling structured experimentation programs. • Highly organized with the ability to manage multiple campaigns and priorities simultaneously. • Self-starter who takes initiative, owns outcomes, and drives projects end-to-end. • Ability to succinctly present insights, influence stakeholders, and collaborate cross-functionally.

🏖️ Benefits

• Compensation is based on the role's scope, national market benchmarks, the person's expertise and experience, and the impact of their contributions to our business goals.