Instacart
eCommerce • Transport • Retail
Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.
Marketing Analyst, SEO
November 12
Instacart
eCommerce • Transport • Retail
Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.
📋 Description
• Own reporting and insights across SEO, SEM, and paid acquisition campaigns, providing visibility into spend efficiency, CPA, ROAS, and conversion metrics. • Partner with the growth marketing team to evaluate keyword and campaign performance and identify high-ROI opportunities across Google, Bing, YouTube, and emerging search platforms. • Lead SEO performance analysis — tracking organic visibility, technical SEO metrics, and on-site engagement data to inform both content and engineering roadmaps. • Build and maintain dashboards and data pipelines in SQL and Looker (or equivalent BI tools) to automate reporting for paid and organic search performance. • Develop attribution and incrementality models to understand cross-channel impact between organic and paid search and optimize budget allocation. • Conduct A/B and holdout testing to measure channel lift, keyword effectiveness, and landing-page optimization outcomes. • Communicate actionable insights to marketing stakeholders and senior leadership, influencing decisions on bidding strategies, SEO investment, and creative direction. • Collaborate cross-functionally with data science, product, and web engineering teams to ensure SEO and paid media data are properly tracked, tagged, and attributed.
🎯 Requirements
• Bachelor’s degree (or equivalent) in Marketing Analytics, Economics, Computer Science, or a related quantitative field. • 2–4 years of experience in marketing analytics. • Hands-on experience with SEO analytics tools (Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.) and paid media platforms (Google Ads, Meta, etc.). • Strong SQL skills — capable of querying large datasets and building automated pipelines. • Experience computing key marketing metrics (CTR, CVR, CPC, CPA, ROAS, share of voice, etc.) and using data visualization tools (e.g., Looker, Tableau, Power BI). • Knowledge of attribution models (multi-touch, last-click, data-driven) and how they affect search optimization and media spend. • Excellent communication skills with the ability to translate analytics into strategy for marketing and content stakeholders. • A growth mindset — curious, proactive, and eager to test hypotheses and share what you learn. • Familiarity with Python or R for deeper analysis or keyword modeling.
🏖️ Benefits
• Instacart provides highly market-competitive compensation and benefits in each location where our employees work. • Eligible for a new hire equity grant as well as annual refresh grants. • Flexible work arrangements.
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