Media Analytics Manager – Measurement & Attribution

🕒 May 21

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Instacart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🛍️ eCommerce

🚗 Transport

🛒 Retail

💰 $232M Venture Round on 2021-11

eCommerce • Transport • Retail

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Design and execute advanced experiments that prove advertising value and optimize campaigns, delivering actionable insights that drive business decisions • Analyze experiment data to produce nuanced recommendations for improving ad performance and measurement outcomes • Tailor measurement approaches to meet stakeholder needs, by developing innovative metrics and data visualizations that reveal deeper business insights • Proactively partner with stakeholders to shape media measurement strategies and address complex challenges, navigating through ambiguous measurement questions • Present experimental findings and other data-driven insights with an executive presence to senior clients, educating them on methodologies and ensuring alignment on actionable insights • Lead discussions, trainings, and Q&A sessions as a thought leader on ad measurement and experimentation to inspire confidence in measurement outcomes with clients and internal teams • Identify strategic opportunities, including client upsell potential or internal operational improvement needs, informed by data-driven insights • Develop customized analytical solutions, including code, dashboards, and self-service tools with data-driven enhancements either through client works and/or project initiatives

🎯 Requirements

• Bachelor’s Degree in a quantitative field such as Engineering, Mathematics/Statistics, Finance, Economics, Business • 6+ years of experience in data and measurement or consulting fields with demonstrated expertise in statistical data analytics • 3+ years of relevant experience within advertising efficacy, media/marketing measurement, and experimentation • Advanced expertise in experimentation techniques, including A/B testing, holdout designs, and incrementality measurement • Strong data storytelling and advanced visualization skills using tools like Tableau or Mode • Experience developing self-service tools and dashboards for stakeholders • Strong SQL skills and proficiency in statistical programming (Python/R) to create and validate custom analytical solutions • Track record of turning analytics insights into strategic recommendations that drive business outcomes • Track record of operating independently, demonstrating curiosity, active listening skills, creativity, and delivering results in a highly organized manner.

🏖️ Benefits

• Offers may vary based on many factors, such as candidate experience and skills required for the role. • This role is eligible for a new hire equity grant as well as annual refresh grants.