Senior Marketing Manager, Ad Creative Strategy

November 7

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+17 more states

🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🌺 Hawaii – Remote 🌽 Illinois – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $142k - $191k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

🦅 H1B Visa Sponsor

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Instacart

WebsiteLinkedInAll Job Openings

eCommerce • Transport • Retail

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

1001 - 5000 employees

Founded 2012

🛍️ eCommerce

🚗 Transport

🛒 Retail

💰 $232M Venture Round on 2021-11

📋 Description

• Develop and manage the roadmap for all media creative assets. • Implement a test-and-learn methodology that unlocks scalable wins through experimentation, A/B testing, and iteration. • Analyze creative results to identify scalable wins, optimization opportunities. • Collaborate cross-functionally with Product Marketing, Brand, Creative, Product, and Data teams. • Own the growth creative briefing process by writing compelling, insight-driven creative briefs. • Collaborate closely with media buying and growth teams to analyze ad performance data. • Stay on top of trends and competitor strategies. • Review all creative assets for message clarity, strategic alignment, and adherence to direct response best practices. • Provide clear, actionable feedback to the creative team.

🎯 Requirements

• 6+ years of experience and subject matter expertise spanning the digital and traditional marketing funnel across brand content and awareness strategies. • Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative. • A strong blend of creative thinking and data-driven decision-making. • Passion for identifying trends in digital and paid media and generating bold new creative ideas. • Strong project management skills with experience delivering a high volume of creative assets across multiple channels under tight timelines. • Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team. • Proven track record of developing and executing successful creative and messaging strategies that deliver against core growth KPIs. • Experience with A/B and multivariate creative testing. • Up-to-date knowledge of industry trends, best practices, and emerging technologies in the creative and growth marketing space.

🏖️ Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work. • Flexible work arrangements. • Professional development opportunities. • New hire equity grant along with annual refresh grants.